On March 1, 2012, Google will implement their updated Privacy Policy. The update consolidates their current policy and discloses how information with be used across the entire site.

Let's face it many websites have very long policy disclosures, and the majority of people agree to those policies without reading a word. Google is taking 60 plus policies and compressing them into a small, easier to read document.

Understandably, there is great concern that by combining data Google will some how obtain more information about it's users. On their privacy policy FAQ page they clearly state, "Google is not collecting more data about you." They don't need to, they already have plenty of information about you. Information that you willing gave them. Google is finally disclosing how they plan to use it.

The cost of free online services is typically personal information. If you use any Google services, but value your privacy, seek out and utilize the privacy options they offer.

Google has a Privacy Tools Page which will allow you to control the type of information that is shared or disclosed. The first and perhaps most important tool is the Google Dashboard. According to Google, the Dashboard will show you what information is being stored and allow you to select privacy options for various services.

There are thirteen Privacy Tools including an Ads Preferences Manager, YouTube Video Privacy Controls, Off the Record Gmail Chats, and the ability to opt out of Search Personalization.

In order to provide personalized search results and advertisements, Google tracks browsing histories of everyone, even people who are not signed-in. If you don't want to be tracked, either clear your cache daily or opt out at History Opt Out.

Google Privacy Tools

Google Privacy Policy March 1, 2012

FAQ about Privacy Policy