Guest Author - Violette DeSantis
The winter season is a great time to jump-start your marketing plan for the year and cover topics for the early holidays. Here are some blog ideas to get you started.
Winter & Spring Topics
Think Spring and warm weather fashion for travelers and share deals on end-of-Winter clothing and accessories.
Cookbooks & Kitchenware
Feature cookbooks with recipes for two, romantic dinner ideas, fun themed ideas for desserts and cocktails and dining accessories for upcoming holiday dinners (home accessories like table-clothes, new dishes, home scents and candles and holiday decorations).
Garden and Outdoors
Each season people have to go through the routine of getting ready for seasonal changes. Late winter is no different. Now is the time that gardeners plan their garden. Garden and patio products, including seeds, planting containers and gardening books will be of interest to those with a green thumb.
There couldn’t be more fun and creative holidays after the New Year than Valentine’s Day, St. Patrick’s Day and Easter. Themed products in every category sell well during these holidays. Share recipes to draw in foodies with an interest in special holiday dishes. Share floral and gift basket affiliate deals for gift-givers. Don’t forget to market products for children. Crafts and gift ideas for children bring in traffic.
Post blog content about jewelry prior to Valentine’s Day. Include articles on how to clean and care for jewelry and how to store jewelry (cleaning products for pearls, gemstones, gold and silver, and storage products and jewelry boxes). Research new fashion jewelry trends for the year to feature.
Spring Break & Travel
Travel is always a hot topic, especially in winter when people are looking for warmer climates. Start travel topics well in advance of traditional college and primary education Spring Breaks. Promote travel guides, affiliate programs related to travel and special deals.
For gift-giving to movie lovers, remember that Amazon allows buyers to pre-order items before they come out. This allows you to market them in advance. Chick-flicks for Valentine’s Day and traditional classic religious films for Easter will be a hit.
As recommended previously, spend time planning your keywords. Review existing articles promoting products on your blog to see if you can improve your keywords, tags and SEO meta-data. Add specific holiday references or update articles to bring in additional traffic. Find a way to feature content on your blog to share holiday or product specific posts.