At a time when the economy is down, Green Mountain Coffee Roasters announced stunning results with twice the profit compared with last year. “Green Mountain Coffee Roasters, Inc. has been publicly traded since 1993 (NASDAQ: GMCR) and had sales in excess of $500 million for the fiscal year ended.” Their double-digit growth is really not surprising to me. I tried their Island Coconut flavor K-Cup at the Coffee and Tea Festival earlier this year and was wowed.

Who is Green Mountain?

Green Mountain Coffee Company began as a small café in Vermont in 1981. It wasn’t long before word got out and the demands for its great coffee far exceeded the small café. Green Mountain has always found a way to be innovative. With so many requests from distant locations, Green Mountain soon found itself in the mail-order business. Today, Green Mountain Coffee Roasters owns the Keurig Company as well which is another innovative idea.

What is Keurig?

Keurig is a single-cup brewing system. The coffee selections come in an air-tight small cup that contains a filter and ground coffee beans. The Keurig machine punctures the cup and sends pressurized hot water through creating a well-infused treat. The result is magnificent, but don’t let this latest trend in coffee technology steal Green Mountain Coffee’s thunder, because you know I’m all about the coffee.

Fair Trade Organic

I’ve written about Green Mountain before focusing on the shade grown aspects. Green Mountain has at least 20 different offerings of fair trade organic coffee like Wild Mountain Blueberry, Fair Trade Rain Forest Nut and Kenyan Highland Cooperatives.

Principles and Purpose

Green Mountain is a company of purpose and principles and they don’t mind sharing them. Principles, ethics, fair trade, organics--I believe their focus on principles and caring about the environment and the people in it lends much to the possibility of success.

You can learn more about Green Mountain Coffee on their website at http://www.greenmountaincoffee.com/ContentPage.aspx?Name=VisionAndValues&DeptName=AboutGMCR.