NBC Press Release: NBC Daytime Fan February
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From NBC Universal Media Village:
NBC DAYTIME WILL BEGIN TO REWARD LOYAL VIEWERS WITH A UNIQUE CONTEST LEADING TO "FAN FEBRUARY" ON DECEMBER 24

BURBANK, Calif. -- December 21, 2004 -- NBC Daytime programming has announced the "NBC Daytime Rewards Loyalty" contest for fans of both daytime dramas NBC's "Days of our Lives" and "Passions" (Monday-Fridays, check local listings) beginning Friday, December 24 -- and the contest could provide them with a special prize and a little fame.

Viewers ages 12 and up of the popular dramas can submit their names in hope of hearing them broadcast or seeing them displayed on screen after a random drawing as part of NBC Daytime's programs. The lucky contestants' names will appear during the first NBC Daytime "Fan February" (February 1-28, 2005). In addition, 10,000 Grand Prize Winners will receive a blue "Days of our Lives" or purple "Passions" bracelet as a reward for being loyal viewers. The unique bracelets are only available through this contest.

The announcement was made today by Sheraton Kalouria, Senior Vice President, Daytime Programming, NBC Entertainment, who said: "We are fortunate to have a tremendous loyal fan following for both 'Days of our Lives' and 'Passions,' which help to make NBC Daytime #1 in the ratings. Our hope is to reward these dedicated viewers with a fun contest and an exciting month of programming of which they will be a part."

On-air and website promotion for the contest will begin on December 24. Fans will have until January 15, 2005 to send in a postcard declaring their devotion to "Days of our Lives" and/or "Passions." Official contest rules will be available on the NBC website, www.NBC.com , beginning on December 24.


For the season, NBC's daytime programs are #1 among women 18-49 (tied) and 18-34.

For the season, averages among women 18-49 are: NBC, 1.9/12; ABC, 1.9/12; CBS, 1.6/10. Among women 18-34 averages for the season are: NBC, 2.2/14; ABC, 1.5/9; CBS, 1.2/8. In total viewers, averages for the season are: CBS, 4.1 million; ABC, 3.4 million; NBC, 3.0 million. Note that NBC broadcasts two hours a day of daytime programming while ABC airs four hours and CBS carries four-and-a-half hours.


About NBC Daytime
"Like sands through the hourglass, so are the 'Days of our Lives.'" For almost 40 years, those words have introduced and underscored one of daytime drama's rare mainstays. NBC's "Days of our Lives," which turned 39 last November, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today, it remains a consistent favorite among viewers of daytime television serials. In fact, for the first two quarters of 2004"Days of our Lives" is #1 in the key demographic of women 18-49. In the valuable women 18-34 demographic, "Days" has been #1 for 459 of the past 461 weeks (in other words, every week but two over the past nine years). It is the powerhouse of NBC's soap opera lineup and a true classic in television history.

In its 39 years, "Days of our Lives" has generated numerous Emmy Awards and nominations, as well as numerous "Soap Opera Digest" Awards and People's Choice Awards. The show's success derives from its consistent commitment to excellence in writing and storytelling - supported by a diverse ensemble of performers - and an uncanny knack for anticipating viewer interests. From demonic possessions and baby switches to exciting teen stories and classic love triangles, "Days of our Lives" remains a perennial favorite among viewers of all ages.

"Days of our Lives" is set in the fictitious Midwestern town of Salem. The core families are the Hortons and Bradys, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama. Original cast member Frances Reid continues to star as Alice Horton.

"Days of our Lives" is produced by Corday Productions Inc. in association with Sony Pictures Television. Executive producer, Ken Corday, is following in the tradition of his parents, Betty and Ted Corday, who co-created "Days of our Lives" and helmed the series for many years. Stephen Wyman is also co-executive Producer. James Reilly is the headwriter.

"Passions"
Based on the rich history and mystery of the harbor community of Harmony, "Passions" explores the lives, loves and losses of four core families: the Cranes, the Lopez-Fitzgeralds, the Bennetts and the Russells, each of whom have their own distinct and diverse personalities. "Passions" is further distinguished by its 300-year-old witch, Tabitha Lenox (Juliet Mills). Passions is the #1-rated soap opera among women 12-24, and #2 (behind NBC's Days of our Lives) among women 18-34.

"Passions" is the creation of celebrated daytime drama scribe, James E. Reilly, who is considered by many industry insiders to be one of the most innovative and prolific writers of the genre. Reilly has created some of the most talked-about storytelling in daytime drama, including characters who are buried alive, or demon-possessed, as well as daytime's first-ever multiple character on NBC's "Days of our Lives."

"Passions" is produced by NBC Studios in association Outpost Farms Productions, Inc. and is taped in Studio City, California. Lisa de Cazotte is the executive producer.