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BellaOnline's Floral Design Editor

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Fifty Flowers-a Premier Source for Fresh Flowers

Guest Author - Connie Krochmal

Fifty Flowers is a premier source for fresh flowers.

For complete details on this company, you can get full details on what they offer for sale from the website. Meanwhile, here are some highlights about Fifty Flowers.

When asked for background on the business and the products it offers, Liza M. Roeser, owner of the company, had this to say, “I found myself finishing up my Peace Corps commitment in Ecuador and was looking for an employment opportunity. I was introduced to a paying job in flowers. I worked for several flower farms and ended up running the entire marketing department for the largest flower grower, exporter, importer from South America. I oversaw flower sales/marketing from our farms and partners in Ecuador, Colombia, California, and Holland. After working 18 hour days for 3 years on a salary, I decided to start my own company. I began my first company (which is a growing, all-women employed business) in 1998 which is dedicated to representing smaller growers in Ecuador and Colombia by selling their products to wholesalers around the world

“After 4 years with Farm Exports, I decided to offer flowers directly from my growers to the final consumer-concentrating on 2 niches—50 roses for $60 and do it yourself brides. Since the first shipment in 2002, I have encountered many challenges.

“My motivations for the page are to bring beautiful flowers to the general public at reasonable price-giving opportunities to those brides who are budget strapped and want to have stunning flowers but can’t afford to pay thousands of dollars.

“The Ecuadorian farms are in Cayambe and Cotopaxi. These are north and south of Quito, the capital city. Currently the orchids come from Cali, Colombia and we are soon to be adding farms in Bogota, Colombia and Medellin, Colombia.

“Our farms consist of a total of more than 120 hectares (about 49 acres). Most are greenhouse covered but some flowers don’t need greenhouses. Through our program of marketing with our farms, we are able to maintain employment indirectly for 200 people. Fiftyflowers directly employs 8 women of whom 7 are in Ecuador and 1 full time state side.

“Our flowers come from smaller farmers who concentrate on growing and we do the marketing and sales. The orchids for example come from a smaller sized farm (2 hectares or about ¾ acre) which produces around 1000 stems daily-this equals 5 boxes.”

Certain kinds of flowers offered on the site are grown elsewhere. Roeser explained, “Peonies are not produced in Ecuador. We represent 2 growers from New Zealand where they produce November, December and during the United States season, we have added on a family producing farm in Maine for the May June season.”

“Fiftyflowers is what it is for the team work each one of the members contributes. As the owner, very rarely will you hear me say I do this or I did that—the company offers private health insurance, lunch at the office, new mothers get 3 months of paid leave and then 9 months of half days. Also, profit sharing is an incentive for those team members who complete 3 years with the company.”
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Content copyright © 2014 by Connie Krochmal. All rights reserved.
This content was written by Connie Krochmal. If you wish to use this content in any manner, you need written permission. Contact BellaOnline Administration for details.

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