g Text Version
Beauty & Self
Books & Music
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
News & Politics
Religion & Spirituality
Travel & Culture
TV & Movies

Bored? Games!
Take a Quiz
Rate My Photo

Natural Living
Folklore and Mythology
Distance Learning

All times in EST

Low Carb: 8:00 PM

Full Schedule
g Floral Design Site

BellaOnline's Floral Design Editor


Fifty Flowers-a Premier Source for Fresh Flowers

Guest Author - Connie Krochmal

Fifty Flowers is a premier source for fresh flowers.

For complete details on this company, you can get full details on what they offer for sale from the website. Meanwhile, here are some highlights about Fifty Flowers.

When asked for background on the business and the products it offers, Liza M. Roeser, owner of the company, had this to say, “I found myself finishing up my Peace Corps commitment in Ecuador and was looking for an employment opportunity. I was introduced to a paying job in flowers. I worked for several flower farms and ended up running the entire marketing department for the largest flower grower, exporter, importer from South America. I oversaw flower sales/marketing from our farms and partners in Ecuador, Colombia, California, and Holland. After working 18 hour days for 3 years on a salary, I decided to start my own company. I began my first company (which is a growing, all-women employed business) in 1998 which is dedicated to representing smaller growers in Ecuador and Colombia by selling their products to wholesalers around the world

“After 4 years with Farm Exports, I decided to offer flowers directly from my growers to the final consumer-concentrating on 2 niches—50 roses for $60 and do it yourself brides. Since the first shipment in 2002, I have encountered many challenges.

“My motivations for the page are to bring beautiful flowers to the general public at reasonable price-giving opportunities to those brides who are budget strapped and want to have stunning flowers but can’t afford to pay thousands of dollars.

“The Ecuadorian farms are in Cayambe and Cotopaxi. These are north and south of Quito, the capital city. Currently the orchids come from Cali, Colombia and we are soon to be adding farms in Bogota, Colombia and Medellin, Colombia.

“Our farms consist of a total of more than 120 hectares (about 49 acres). Most are greenhouse covered but some flowers don’t need greenhouses. Through our program of marketing with our farms, we are able to maintain employment indirectly for 200 people. Fiftyflowers directly employs 8 women of whom 7 are in Ecuador and 1 full time state side.

“Our flowers come from smaller farmers who concentrate on growing and we do the marketing and sales. The orchids for example come from a smaller sized farm (2 hectares or about ¾ acre) which produces around 1000 stems daily-this equals 5 boxes.”

Certain kinds of flowers offered on the site are grown elsewhere. Roeser explained, “Peonies are not produced in Ecuador. We represent 2 growers from New Zealand where they produce November, December and during the United States season, we have added on a family producing farm in Maine for the May June season.”

“Fiftyflowers is what it is for the team work each one of the members contributes. As the owner, very rarely will you hear me say I do this or I did that—the company offers private health insurance, lunch at the office, new mothers get 3 months of paid leave and then 9 months of half days. Also, profit sharing is an incentive for those team members who complete 3 years with the company.”
This site needs an editor - click to learn more!

Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Twitter Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Facebook Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to MySpace Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Digg Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Yahoo My Web Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Google Bookmarks Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Stumbleupon Add Fifty+Flowers%2Da+Premier+Source+for+Fresh+Flowers to Reddit

RSS | Related Articles | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map

For FREE email updates, subscribe to the Floral Design Newsletter

Past Issues

Printer Friendly
tell friend
Tell a Friend
Email Editor

Content copyright © 2018 by Connie Krochmal. All rights reserved.
This content was written by Connie Krochmal. If you wish to use this content in any manner, you need written permission. Contact BellaOnline Administration for details.


g features
Archives | Site Map


Past Issues

Note: BellaOnline uses cookies to help provide a consistent user experience. Our advertisers may use cookies to help customize ads. Please contact us with any question about our cookie use.

Summertime Foods
Corn on the Cob
Burgers on the Grill
Apple Pie


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2018 Minerva WebWorks LLC. All rights reserved.

BellaOnline Editor