Guest Author - Dennis Regling

Schools represent a large marketing opportunity for magicians, but where do you fit in?
A lot of magicians and clowns try to book daytime assemblies in the school. What they find is that principals and PTAs do not want an entertainer for school hours. They want educational programs. Programs that incorporate state standards and teach math, science, history or reading.
If you can put together a show like this, you can sell it.
But what if you are not interested or skilled in this area? What are the other opportunities?
Family magic shows are very popular. They can be marketed direct to the PTAs and they will use you for evening programs. Family nights, open houses and fundraising dinners often incorporate entertainment and this is what you can offer. Just be sure your show is good, clean fun.
End of the year carnivals are also a time when schools may be looking for entertainment.
High schools will use entertainers for post-prom parties and grad nights. Contact the Senior Class President to book these.
You might also want to do fundraising shows for the cheerleaders or sports booster clubs. Have the group sell tickets to your show, and give them a percentage.
Imagination and action are the keys to success and full schedules. When looking at a potential client, consider the many ways they might use your talents.