Online Shopper's Survival Guide - Book Review
If you're one of the millions of internet users who have yet to venture into online shopping, Jacquelyn Lynn has created a guide to help you get started. She packs a lot of information into 206 pages.
The Online Shopper's Survival Guide covers all aspects of online shopping. Regardless of whether you want to shop the websites of well known retailers or look for bargains at online auctions, it will lead you through the process.
You don’t have to wade through a lot of unnecessary information, most of the chapters are short, to the point and cover the basics of online shopping. This is a plus if you want to start shopping right away.
The book is divided into 4 sections: Introduction to Online Buying, Let’s Go Shopping, Special Categories Require Special Strategies and The Future of Online Shopping.
The "Introduction to Online Buying" begins with the basics of online shopping. Here you'll find advice about how to evaluate a retail site. It guides you through the buying process, while pointing out red flags that could indicate you’ve landed on a site you might want to avoid.
The "Let’s Go Shopping" section leads you through the online auction process with information about how online auctions work. Included are tips on how to search, bid and complete a purchase from an auction website.
No matter where you shop, online or in a brick and mortar store, there is always the potential for problems. Much of the consumer protection information provided is good advice for any shopper regardless of where they shop. Lynn also provides tips about dealing with problems specific to online shopping, such as phishing scams and hoax emails.
Saving money is a major incentive for venturing into shopping online. Making big purchases online can offer the opportunity of big savings, but it can also mean big risk. The section on Special Categories delves into high end purchases with short chapters about purchasing cars, real estate, and travel.
Through out the book Lynn has included little sidebars with interesting tips, tricks and links to websites you might want to refer to for additional information. She has also included 10 pages of "Online Shopping Resources" with links to websites where you’ll find everything from online coupons to auction sniping programs.
The Online Shopper's Survival Guide is a good primer for those with little or no experience shopping online. It will help you avoid many of the most common mistakes the beginning shopper tends to make.
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