Greeting Card Writing
Why write greeting cards?
First and foremost if you like giving and receiving greeting cards and you love to write short things to help others, you are probably a natural. Most greeting card companies today publish their writer’s guidelines on their websites so that you can see what types of writing they are looking for.
Like all writing you have to want to write this way. I myself, have been touched over the years by many cards from friends and neighbors at times in my life when I needed them most. I don’t know of any other type of writing where you can allow your creativity to sway full boar and be rewarded for it.
Most genre writing has strict rules you have to abide by in order to garner an audience that will continue to follow you. Writing greeting cards is a bit different. You don’t need an author’s platform. You don’t have to be popular on social media. In fact you don’t even have to have a website or blog. You simply have to research and see where your particular prose will fit in the industry.
One myth I would like to burst right now is the one that says if you sent some of your writing samples to a big greeting card company like Hallmark and were turned down, then you don’t have what it takes. Nothing could be further from the truth.
In this aspect this form of writing is like any other. It takes patience and persistence. Once you have some samples written and edited, you have to find the most appropriate publisher for your work. In any genre of writing this is true. Each publisher has their own formats and preferences in the type of writing they accept.
When you have a few samples of your messages, research some of the top greeting card publishers to and find their writer’s guidelines on their website. Be sure to read them carefully and only send your material to the ones that your writing matches.
Then like all other writers, you will increase your level of success.
All the best to you!
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