Guest Author - Dennis Regling
Pocket Promotion Packages For The Magician
How many times have you met a potential customer, while out to eat or at an event and and you wish you had a complete promo package for them? They are interested, they fit your customer profile and who knows, maybe you could book them on spot, if you just had the info on hand.
To me, too often. So I found a solution. Sure I always have a package or two in the car, but that is not always handy. I purchased some small coin envelopes, just bigger than a business card. On the outside, I palce a label with all my contact info.
On the inside, I have a business card that opens up, This card holds twice the information of a regular business card. On the front, I have a logo, my name and a quote from a previous client recommendation letter. (See the archives to read my article on getting recommendations.) On the back, I again have my contact info. If they remove this card, the contact info goes with it. On the inside, I have details about my services. Using small fonts, you can put quite a resume inside one of these cards.
I also place in the enelope a second, regular size business card with either a magic trick or an optical illusion on one side and additional quotes and my phone number on the other. Sometimes, I use a Pride and Joy card with my info on the back and all I put on the envelope is a label that reads, "My Pride & Joy." I put in my other large business card and it makes a great give-away.
Imagine, I ask the client, "Ya wanna see my pride and joy?" They say, "Sure." I pull the picture out of the envelope, and they laugh. I now give them the envelope with all my info in it. They may remove this information for future use, but they will carry that envelope and picture everywhere.
They will be showing their contacts the picture and telling them about the wonderful magician. Great word of mouth advertising for a few pennies.
This is working for me and I am sure you can adapt it to work for you.
I am currently putting together a brand new marketing manual for family entertainers. Please email me with ideas of what you would like to see. Thank you.