Interests Outside Formula 1
Whilst Briatore was pretty quiet about the deal, he made sure to let everyone know that his interest in Formula 1 wouldn’t be diminished at all, and that he was a man capable of multi-tasking. So, I thought it would be interesting to see who else in the paddock is capable of doing more than one thing at once.
Toyota driver Jarno Trulli actually co-owns a vineyard in Italy, and they produce super-delicious wine. Well, I personally haven’t tried it but I’ve heard that it’s good stuff.
Mark Webber from Red Bull has a restaurant situated within a pub in the UK, but he also set up the Mark Webber Challenge and associated Foundation. This is an annual event which sees Mark and others take part in outdoor pursuits (including kayaking and hiking) to raise money for Mark’s favourite charities. The Challenge takes place in, and raises awareness about, the outstanding beauty of Tasmania.
A lot of the drivers, especially the ones who have more experience in the sport, and probably more money from their years, have set up charities. Rubens Barrichello, of Honda, has invested in the Barrichello Kanaan Institute, which is determined to bring back Family Values where they are most needed. Rescuing vulnerable families and keeping them together is a major part of the Institute’s objectives along with promoting social developments.
F1’s oldest driver, David Coulthard, teamed up with merchandisers Pole Position to create the fragrance of the same name. I’m not entirely sure whether Coulthard had any say in what went into the scent, but his name is splashed all over the product. There’s also a shaving foam and moisturising balm to go along with the spray.
Coulthard has also recently released his autobiography It Is What It Is, which hit the news with details of the drivers pre-F1 bulimia battles. Plenty of books appear about Formula 1 drivers, Schumacher, Senna, all the greats have biographies about them. Even Lewis Hamilton has a story so far tale to be told. But there are few actual autobiographies written by the person that knows the driver best – himself.
Whether it’s charity work, other sports or product endorsements, those F1 drivers certainly like to keep themselves busy.
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