g Text Version
Beauty & Self
Books & Music
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
News & Politics
Religion & Spirituality
Travel & Culture
TV & Movies

Bored? Games!
Take a Quiz
Rate My Photo

Natural Living
Folklore and Mythology
Distance Learning

All times in EST

Full Schedule
g Motorsports Site

BellaOnline's Motorsports Editor


Bridgestone Support "Make Cars Green" Campaign

Guest Author - Christine Blachford

The FIA have many environmental campaigns to try and bring about increased awareness for future automotive technologies that will make the industry just that little bit kinder on the world we live in. At the moment, their current campaign is called "Make Cars Green" and is designed to do just that.

For the Japanese Grand Prix, Bridgestone are throwing their support behind the initiative and trying to bring their own take on the "Make Cars Green" idea. Instead of the usual one white stripe on the tyres, to distinguish between the hard and soft compounds, we'll be seeing some very green stripes on all the tyres.

The idea is for all four grooves on the harder tyre to be painted green, and on the softer tyre, three will be green with the normal white one still white. The tyres were launched in Tokyo ahead of the Grand Prix weekend, with McLaren and Ferrari drivers all there with their cars to give the launch their backing.

The Make Cars Green campaign will be trying to promote fuel efficiency by changing road car driver behaviour, and increasing driver awareness about the impact they are having on the planet. They will also be increasing the push for better and more eco-friendly fuels.

The campaign is a fine idea, and fits in nicely with the FIA's plans to bring Formula 1 round to a more environmentally aware way of running the sport. I do take issue with the tyres though.

It's good of Bridgestone to support the initiative, and it's nice that they want to promote the brand in such a high profile way. I don't even mind the idea of painting a bit of green on the tyres, even if a lot of the cars do not look particularly good with the luminous colour chosen. Ferrari, in particular, struggle to make their bright red car look any better with the green stripes.

However, that isn't too much of an issue for just one race. The worst part is that the green stripes are making it impossible to tell the difference between the hard and soft tyres. We have seen Free Practice in Japan already this morning, and it was very difficult to tell who was running on which compound. If they had chosen to simply make the white stripe green, that would be preferable. The way they have done it, all the tyres are stripey and understanding the action is going to be ten times harder.

Nevertheless, as I said before, it's just one race, and for the benefit of the planet, we can live with a little bit of a green paint.
This site needs an editor - click to learn more!

Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Twitter Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Facebook Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to MySpace Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Digg Bridgestone+Support+%22Make+Cars+Green%22+Campaign Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Yahoo My Web Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Google Bookmarks Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Stumbleupon Add Bridgestone+Support+%22Make+Cars+Green%22+Campaign to Reddit

Tyre Distinctions
Bridgestone Test Single Wet Tyre
Tyre Compounds
Related Articles
Editor's Picks Articles
Top Ten Articles
Previous Features
Site Map

For FREE email updates, subscribe to the Motorsports Newsletter

Past Issues

Printer Friendly
tell friend
Tell a Friend
Email Editor

Content copyright © 2018 by Christine Blachford. All rights reserved.
This content was written by Christine Blachford. If you wish to use this content in any manner, you need written permission. Contact BellaOnline Administration for details.


g features
Archives | Site Map


Past Issues

Note: BellaOnline uses cookies to help provide a consistent user experience. Our advertisers may use cookies to help customize ads. Please contact us with any question about our cookie use.

Summertime Foods
Corn on the Cob
Burgers on the Grill
Apple Pie


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2018 Minerva WebWorks LLC. All rights reserved.

BellaOnline Editor