logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
European Travel
Action Movies
Bible Basics
Houseplants
Romance Movies
Creativity
Family Travel


dailyclick
All times in EST

Full Schedule
g
g Blogs / Social Networking Site

BellaOnline's Blogs / Social Networking Editor

g

The Community Manager Role


A key position in the technological age is the community manager. Community managers take on many roles. First and foremost they represent online customer relations. They serve as the go-between of companies and their clients or customers. They are responsible for putting the company’s best foot forward and they help ensure customer retention and set goals to grow the client or customer base. Additional roles include content creation; social media account management; customer support/relations and in some cases a handful of other miscellaneous duties.

Hiring a community manager is critical to any company that has an online presence whether their own, or one created by a community of their fans or in some unfortunate cases, their non-fan base. It is also extremely critical to the company that has no online presence. According to the Pew Research Center, 78% of adults use the internet. It is a given that anything they want to know about a business or product they will search for online or discuss in a forum.

A community manager should closely resemble your target audience, share your company’s vision and be tuned into social media. In representing your business they are a heartbeat away from any issue and sometimes available around the clock. Their ability to social network assists in putting out unwanted fires or flaming the good-news fires you want to spread virally across the internet.

Look for a community manager who is familiar with the social media tools of the day (Facebook, Twitter, YouTube, industry specific forums and communities, etc.). They should have a thick skin, since they may face the brunt of criticism when a business decision or product does not meet customer expectations. In addition, they are a great communicator, writer and information gatherer. Think of them as the information liaison, the go-to person who brings information between the community and the business. In many cases, they might be the person who brings a solution to a problem to the table.

The fourth Monday of January is recognized as Community Manager Appreciation Day. It was instituted by Jeremiah Owyang who saw the value of this evolving job. Since 2010, online communities take the time to celebrate the person or persons involved with their business communication. If your business relies heavily on a community manager, the person who wears many hats to further the success of your business, take the time to tell them how valuable they are to you and your customers.
Add The+Community+Manager+Role to Twitter Add The+Community+Manager+Role to Facebook Add The+Community+Manager+Role to MySpace Add The+Community+Manager+Role to Del.icio.us Digg The+Community+Manager+Role Add The+Community+Manager+Role to Yahoo My Web Add The+Community+Manager+Role to Google Bookmarks Add The+Community+Manager+Role to Stumbleupon Add The+Community+Manager+Role to Reddit



 



RSS | Related Articles | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map




For FREE email updates, subscribe to the Blogs / Social Networking Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2014 by Violette DeSantis. All rights reserved.
This content was written by Violette DeSantis. If you wish to use this content in any manner, you need written permission. Contact Violette DeSantis for details.

g


g features
Winter Blogging Ideas For Internet Marketers

Download Your Facebook Information

The Book Blogger’s Cookbook Reviews

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2014 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor