Guest Author - Joann Stewart
How can your prospects and clients contact you? Have you made it easy for them?
These days, most entertainers have a website and a business card. Other informational tools like brochures and yellow page ads are also used.
These are great as far as they go, but in order to be effective, your prospects must be able to contact you. They will want to do it their way, not yours. They want to work within their comfort zone.
If I had it my way, all my shows would be booked by email, and most of them are. But some clients want to phone. Others want to get information by mail. Some want brochures, others want sample DVDs.
There are many, many different ways that people approach us.
So how do we make it easy for them to get the information when they want it and the way they want it?
It is important to have multiple means of contact. You should have your webpage, email, phone, and more available to your clients.
Make it easy for your prospect to get the information they want and book a show. Keep it in their comfort zone. Different personalities prefer different ways of communication.
Be sure your phone number is easily found on your webpage. I put mine at the top and bottom in bold and large type. I do the same on my sales letters.
Put your email address on your business card. You don't need a street address on your business card - you go to them, they don't come to you (unless you own a theater). But have your webpage, email and phone on the card. Make it easy.
You may also want to put an auto-responder on your website. Some folks don't want to email. They are looking, not booking. An autoresponder gathers basic contact information from them and offers a free report or show information. This gives you the information you need to follow up with a mailing, phone call or email.
The point I am making is have several ways for your clients and prospects to reach you, get your information and book the show. This is just one way the professional gets the edge on the competition.