Guest Author - Violette DeSantis
Twitter has been around since the summer of 2006. Love it or hate it, if you have a business; you usually have a Twitter account. How you use it determines your follower rate of success. Here are a few tips to up your number of Twitter followers and improve your Twitter image.
Believe it or not, following too many people, or a great deal more than follow you, can be a bad thing. It is advisable to pace your following habits, especially when you first get started. Open your account; follow a few places you’d like updates from and also places that you think are interested in your content, called tweets on Twitter. On a daily or weekly basis follow more accounts in small numbers. Also have a policy not to follow everyone who follows you. Set your own criteria for who you will follow and stick to it.
Review Your Followers Followers
Chances are people and businesses that follow you have people and businesses following them that may be interested in your content. When you are reviewing your new followers, check out their profile and visit their followers as potential leads to build up your Twitter account.
Respond to Your Followers
Building Twitter followers is like building any community. Be responsive to that community. If someone follows you recognize them, send them a welcoming direct message. Let them know that they matter to your business and that you are available for them.
Some Twitter followers periodically unfollow fairly inactive users. If you aren’t regularly tweeting, you could lose followers. There are many third-party applications to assist users managing multiple social networking services. They allow you to schedule tweets in advance. Other social networking services provide free apps for users to repost your content from their site to Twitter. Take advantage of these tools to get your account noticed.
Use hashtags (pound sign – “#”) in front of keywords and keyword phrases (without spaces) to bring your content up in related Twitter searches by users looking for specific content. Business professionals looking for like-minded people and similar business topics will find you and follow you.
Retweet and Reply to Tweets
Retweet or reply to Twitter content relevant to your business. You can retweet content of your followers or of tweets you found by searching keywords in Twitter search. Twitter users can see where they were mentioned and if they are interested in you, they will follow. Don’t miss an opportunity to answer someone’s question, even rhetorical ones, to get your message out.
Participate in Twitter Trends
In the Twitter sidebar of your account home page they keep track of current tweet trends. Find a topic trending worldwide or locally and create a clever tweet to post a few times during the trend. Consider it fun advertising. Someone might appreciate the quirky attempt at getting your business or content noticed and retweet, reply or follow you.
Promote Your Twitter Account
As much as you share your business on Twitter, make an effort to share your Twitter account wherever you can. Find ways to sign-up Twitter followers offsite. Share your Twitter link on your website, in the signature line of your emails, on business cards, and in your forum signature at any forum you frequent.
These are just a few tips to get started. Remember it takes time to build a Twitter following, but it is worth the effort and rewarding fun to communicate with others on this microblogging social networking site in 140 characters or less.