Guest Author - Violette DeSantis
You may be sharing what you know every day on your blog, but are you sharing what you know to a wide enough audience? If you’re an expert in your field looking for more exposure to market your goods or services consider joining a service that matches experts with reporters.
There are a number of professional services to help you find influencers to share information with. We will focus on the free ones but there are paid services as well that you may come across.
To get started, register an account at one or more sources and fill out a profile and choose preferred settings where applicable (how many emails, how to contact etc.). Add as much relevant information as possible. The service emails leads to you based on your area of expertise. Be as specific as possible if you don’t want to be overwhelmed with irrelevant queries.
Help A Reporter Out (HARO) was founded in 2008 and is a free resource for both reporters and sources (experts). Their about page boasts “HARO has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and promoted close to 1,500 brands to the media, small businesses and consumers.”
Reporter Connection is a free daily email service provided by a company that has been around since 1985. Bradley Communications Corp offers this as a free service. They also have promotional materials to help those interested in publicity and marketing resources.
PitchRate is another free service, with the difference being that their system rates the pitch and sorts leads in order of importance.
ProfNet requires a subscription to receive queries and submit Expert Alerts, but it is free to sign-up for ProfNet Connect. ProfNet Connect is an online community of almost 50,000 PR and media professionals and experts. You find others to network with by keyword and geographic location.
You do not need to register an account at PRManna. If you are a reporter you can post a request leaving category, title, description, deadline and additional optional information. Sources can respond via contact form online leaving their name, email and response. As a source you can subscribe by categories to receive email updates on requests as they are posted. The site does not look too busy and a few requests seemed inappropriate (asking for link exchanges, etc.).
It is important to not abuse a service like this. These are services for serious professionals, bloggers who are niche bloggers or affiliate bloggers with no real background in the topics promoted on their blogs should use other social media methods to promote their blog. Spamming journalists with queries just to get a link to your site is not appropriate. When responding to journalists’ queries make sure you are qualified to answer their question based on your own personal experience.
If you do sign-up to be a source, indicate if you would like to be listed as a journalist/blogger. A number of services allow you to submit queries if you are looking for an expert to interview or quote on your blog.