3 Things to Keep In Mind When Writing For The Web.
1. Web sites are more challenging for readers because unlike any print publication you can only see one page at a time and every website has a unique layout and design.
In order to make it as easy as possible for the reader to access the information you have on your site, you need to work with the web designer to ensure that:
a) The Site is easy to navigate. If you're not sure, then ask a friend who isn't too web savvy to visit the site.
b) All links, headings and subheadings should be clear.
c) The website needs to be organized in a logical and easy to understand manner.
2.You need to please your readers and the search engines.
As you write you need to keep in mind what sort of search terms readers will be typing into the search engines in order to find your content. This means that the way you write web content (articles, blog posts and so on) will probably be quite different from the way you write printed material.
Single topic pages that focus on one or two keywords work best and will satisfy both the search engines and your readers. When writing web content, there is no room to be vague. The more specific you are, the better.
3.You must earn your reader's trust.
The Web can be a cold and impersonal place. Because of the abundance of scam artists, people have become increasingly wary and distrustful. So what can you do to inspire trust and confidence in your readers?
a) At the bottom of your page, put the physical address of your business, rather than a postal address.
b) Always include your business telephone number.
c)Have the Better Business Bureau Logo prominently displayed on your site.
d) Have a strong money back guarantee in place.
e) Write in a personal and reassuring tone. Let some of your personality come through in your writing. The easiest way to do this is to write like you are talking to a friend.
Put these three concepts to work and watch how much more effective you become as a web writer.
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