Shops & Reviews
Editor Assistance Information
Amazon - Lisa Reaches #50 
Woo hoo! It only took me (Lisa) 9 years and 6 months of posting reviews, but I have just cracked the top 50 of all Amazon reviewers :) Amazon - Lisa Reaches 1000 Reviews
I just entered my 1,000th review on Amazon today, and wanted to share with you all again just how powerful these reviews can be in building your reputation. Amazon Review Basics
A key way to get free publicity for all of your writing efforts - on BellaOnline and elsewhere - is to post Amazon reviews. Here are step by step instructions on how to do this well. Constructing your BellaOnline Shop
You have gathered together a few reviews of products and books. Now it's time to create your BellaOnline shop and make them easy for your users to find. Creating a Book Club
A great way to get your visitors talking and to gain traffic is to run a book club. It´s quick and easy! Frequency of Writing Reviews
It's important for the main focus of our sites to be helpful free background information and content. Even topical sites here who run one review every month - with more than 4 articles a month on "how to" ideas - get lambasted by their readers for pushing people to spend money. Gathering Top 5 or Top 10 Lists
Once you´ve got a few of your favorite books or products reviewed, it´s time to collect a page of Top 5 or Top 10 links. How to Solicit Review Copies
Soliciting review copies of books and other materials is simple, but it does require a little bit of know-how and a lot of etiquette. Italicize Book Titles
Standard journalist style practice is to italicize a book title. Underlines do not work well on the web, where the link language means underline = link. Product Comparisons
Once you´ve gotten a few reviews written, it´s time to think about doing a product comparison. You put a few sneakers, or blenders, or other items head-to-head and compare their faults and features. Recommending Themed Products
Properly used, a themed product page can be a great way to gather up a collection of ´chickadee items´ or ´Snoopy memorabilia´ for your visitors to peruse. Recording a Radio Promotion
Pretty much all PCs come with a microphone. A cheap one in a store costs $5. This makes it super easy to record a commercial for your site shop or other site features for our radio station. Rules for Receiving Press Items
Companies often offer discounted or free items and tickets in exchange for free advertising. BellaOnline has very strict rules about these activities, to protect our reputation. We are primarily a charity organization and our reputation is our most important asset. Tips for a CafePress Shop
CafePress is a free website that allows you to sell tshirts, mousepads, mugs and just about anything else you can imagine with your own phrases or logos! Writing a Bad / Negative Review
You´ve gotten a book from a publicist, and eagerly began to read it. Very quickly you realize that this book is AWFUL. What do you do now? Writing an Honest Review vs a Press Release
BellaOnline has worked hard over the years to build and maintain a reputation of providing completely unbiased, honest reviews of the books, products and locations we cover. Writing Critical Reviews
A key to becoming a respected journalist is to build a relationship of trust with your readers. Your fans want to be sure you are writing for THEIR benefit - never for the manufacturer or the farm town mayor. The way to do this is to always write critical reviews. Writing Product and Book Reviews
BellaOnline has built its reputation on providing quality, unbiased content to our visitors. They trust us and what we recommend as being useful. When building a shop, it's important to retain that trust.
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