Writing Tips
The content you write for BellaOnline is just the first step. Once you build up a library of content, you can remarket it in many different ways.
400 Word Articles  When you start writing, 400 words might seem like a lot to write on one topic! You´ll soon find that practice makes it easy, and you´ll see how the NY Times gets 1,200 word book reviews. Adding Links to Your Articles  Want to add links to your articles - find out how here! Article Basic Checklist  Here is the basic checklist for each article you have in the BellaOnline system. Article Ideas and Inspirations  Do you have a writer´s block? Having trouble thinking up new content for your site? Here are several ideas to get you started and out of your rut! Article Maximum Length - 1200 Words  BellaOnline´s article guidelines are that a single article not be over 1200 words in length. This is an industry wide standard. Writing articles of this length is a critical skill for you to learn as a writer! Article Not Featured - High Traffic  A confusing issue for many new editors is that they have not featured an article or subject, yet it gets a lot of traffic. It´s important for editors to understand how the world of the web works :) Article Title Examples  The key is to craft the title with key words, not ´teaser words´. Start with the specific words, and put the more general words further to the right. Try to stay with 5 words maximum so each word is "meaningful". Articles, Feature Dates, Archives and Search  Many new editors get confused about how the date they enter for an article affects the article's inclusion on their feature page, their archives, their search and subject entries. Even existing editors can sometimes get confused about this topic! Changing Content in Articles  When an article is posted into the BellaOnline system, it is instantly indexed by Google and other search engines. To reach and maintain the top search result spot, that content must remain static from that point forward. Creating Short Titles for Book Reviews  When you craft a super-long title, the title will be cut off by search engines and such, in places you don’t want them to cut. Make sure you optimize your title so it works to get to your readers. Dear Abby / Q&A Style Article  Please do not write Dear Abby or Q&A style articles for BellaOnline. These types of postings are best done in the forums, where they can be truly interactive. Example Article of a Location / Attraction Visit  How do you write a well balanced article which reviews a location or attraction? Here is a very well done example! Focusing Your Topic  BellaOnline topics differ from content found on other types of websites, because they must focus on a tightly controlled aspect of the topic. Free Reprint Request - Genealogy  When I first became an editor, I was so excited that anyone even wanted to read what I wrote. Now that I have been here 1 yr, 9 months, I realize how much time, energy and skill (whether beginner, intermediate or expert- still some skill is involved) goes into just one article. Free Reprint Requests  BellaOnline editors are bombarded with requests to provide our content for free to for-profit sites that should pay - such as newspapers or magazines. Learn more about this situation. Halloween Content  Every year the month of October becomes Halloween Month on the web. If you write about Halloween content regularly - and make sure you feature it *before* the 31st - you can get a huge influx of traffic! Handling the Editing Process  One of the most important skills any writer can learn is how to handle working with an editor - and accepting and understanding changes made to their written material. Keywords and Descriptions  Every article comes with a spot to enter keywords and descriptions. Here are tips on using those fields to get you the most possible readers from search engines. Odd Characters in Article  There are times that you will load an article into our system but instead of an apostrophe, single quote, double quote or other character you will see an odd symbol. Overwriting Content  Tips on overwriting content which exists on your site from a previous editor. Phone Interview Techniques  When you´re doing a phone interview you have to be able to think on your feet, react to what they say and get a sense of what they want to talk about. Your aim is to draw informative, unique quotes and descriptions from them. Preparing Yourself for Writing  It can be hard to write if you are surrounded by distractions. Here are suggestions on setting up the perfect writing environments! Quality Title Samples  It makes a HUGE difference how you title your articles, as to how well Google ranks it. Since 90% of our traffic comes in from Google, it´s critical people can find your content there in order to then read it. Query Letter Tips  A query letter is how you suggest a story idea to a newspaper or magazine. This is a great way to get publicity for your BellaOnline site or for any other project you are a part of. Screen Resolution and Writing Articles  Remember back in the ancient days of the internet when people used 640 x 480 resolution monitors? Back then web content was written in short 80 character lines. We are long past those days! Site Disclaimer / Legal Disclaimer  Writers love adding disclaimers to their sites. However, legally, a disclaimer really does you no good and can actually harm your traffic. Learn more. Site Metatags and Keywords  Your site metatags and keywords are the master metatags assigned to your main site homepage. These are used by search engines to categorize and rank that page. Timeless / Evergreen Articles  Every article in the BellaOnline system should be timeless, evergreen, and always useful to our readers. Remember, the content you write will be found by them on the web years from now! It should still be helpful to them in those future years. Update Traffic Title to Match  When you edit an article, there is a checkbox by the title of the article which says "Update Traffic Title to Match". What does this checkbox mean? Using and Avoiding Anchor Tags  Jumping anchor tags are the HTML links that let you leap around within a given page. They are created with the # sign, and while they´re fun, they should generally be avoided. Using Dates in Articles  It´s tempting to date everything you write, to give it a sense of time. However, on the web, this is generally a bad idea. Writing a Captivating Lead  The first paragraph - or lead - of your article MUST engage your reader´s attention. If it does not, the reader will simply click elsewhere. This is true on the web just as much as in any magazine or newspaper. Writing a Series of Articles  There are many times that you´ll be writing a series of articles, or articles that relate to each other. It´s important to remember some web fundamentals when you do this. Writing about Contentious Topics  We know that certain topics on our site - pro/anti choice, democrat/republican, and all the religious topics - are going to create flak. There are deeply held beliefs that simply will not change. Writing News / Factual Story Guidelines  Sometimes what you write for an article will be soley your own experiences or knowledge. But at other times, you will write an article that requires research. Writing Weekly vs Wanting a Columnist Title  BellaOnline is an online training system geared at helping new writers learn the skills necessary to write on a weekly schedule, and to write with a specific focus. Some writers love the idea of having a column - but do not have interest in learning the skills. Writing with your Real Name  A key part of BellaOnline's mission is to have you become well known as a respected journalist - to build a world wide reputation. Part of that quest is to have readers trust you are a real person.
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