How to Use Discussion Lists to Expand Readership

In my previous article: What Are Discussion Lists I went over what they are and how they differ from social media.
While many businesses today are beginning to use discussion lists to enhance their communication with their customers and employees; writer’s have a unique way of using them. All these are important ways for businesses as a whole to engage with their customers in an effort to bring them more of what they are looking for, and in helping them resolve issues.
Many writers don’t perceive themselves as a business, even though they are. Where major companies like Coca Cola, Pepsi and the like have built strong consumer following with their brands, many writers do not see the importance of following their lead.
What are you as a writer? You are first and foremost a person with a wonderful gift and talent. Second, though, you are usually trying to sell the result of that gift or talent and in that area is when you become like a business, in needing to establish a brand to gain more readership, which is your unique type of consumer following.
Today, more than ever before, readers want to get to know the authors they read regularly. They don’t need to know about your personal life, however, they do want to know things like: do you like nature, are you a city person, are you funny or shy, what types of things do you do for recreation, do you have a family, etc. In other words, they have a desire to know what makes you tick.
Many popular authors who have been successfully published by some of the mainstream publishers today, have had chat systems on their official websites, or allowed readers to comment on blogs. Many times they would spend hours reading through the posts, and answering those that time allowed.
This usually produced great results and allowed the author to sell high quantities of books as they were released.
With a discussion list, which you can run for free, you can save yourself a lot of time and effort, while providing a better opportunity for discussion with your readers.
Think about this for a moment. You have written a book or two, and you have a fair amount of readers for them. You would like to increase that readership without having to spend a lot of money or time that you don’t have.
By offering your readers a discussion list, they can ask you questions, comment on your work, and carry on lengthy conversations between themselves. You can engage with them by asking questions about what they liked in your books, and what they did not like. You can ask them what they would like to see in your upcoming books. All of this information is very valuable to you as a writer, and honestly, there isn’t a better way to find it.
The third and last article in this series, How to Start a Discussion List will help you find an easy platform to start and run a discussion list for your readers.
Follow @ThriveandGrowMe
While many businesses today are beginning to use discussion lists to enhance their communication with their customers and employees; writer’s have a unique way of using them. All these are important ways for businesses as a whole to engage with their customers in an effort to bring them more of what they are looking for, and in helping them resolve issues.
Many writers don’t perceive themselves as a business, even though they are. Where major companies like Coca Cola, Pepsi and the like have built strong consumer following with their brands, many writers do not see the importance of following their lead.
What are you as a writer? You are first and foremost a person with a wonderful gift and talent. Second, though, you are usually trying to sell the result of that gift or talent and in that area is when you become like a business, in needing to establish a brand to gain more readership, which is your unique type of consumer following.
Today, more than ever before, readers want to get to know the authors they read regularly. They don’t need to know about your personal life, however, they do want to know things like: do you like nature, are you a city person, are you funny or shy, what types of things do you do for recreation, do you have a family, etc. In other words, they have a desire to know what makes you tick.
Many popular authors who have been successfully published by some of the mainstream publishers today, have had chat systems on their official websites, or allowed readers to comment on blogs. Many times they would spend hours reading through the posts, and answering those that time allowed.
This usually produced great results and allowed the author to sell high quantities of books as they were released.
With a discussion list, which you can run for free, you can save yourself a lot of time and effort, while providing a better opportunity for discussion with your readers.
Think about this for a moment. You have written a book or two, and you have a fair amount of readers for them. You would like to increase that readership without having to spend a lot of money or time that you don’t have.
By offering your readers a discussion list, they can ask you questions, comment on your work, and carry on lengthy conversations between themselves. You can engage with them by asking questions about what they liked in your books, and what they did not like. You can ask them what they would like to see in your upcoming books. All of this information is very valuable to you as a writer, and honestly, there isn’t a better way to find it.
The third and last article in this series, How to Start a Discussion List will help you find an easy platform to start and run a discussion list for your readers.
Follow @ThriveandGrowMe

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