SVGCuts - Marketing and Quality
I spent a short time designing for digital scrapbooking sites a few years ago and my favorite was to design 3D paper craft downloads called Printables. At that time, the download file was either in a png or jpg format which you printed, manually cut out and assembled. Of course, because most people had 8.5 x 11 inch inkjet printers, you were limited to what you could design.
The new SVG cutting files and cutting machines take this idea to a whole new level. The SVG files are vector format and can be cut at any size you wish and still obtain the same results. The cutting machines allow you to create intricate designs, including TrueTypeR fonts, which was difficult to cut manually.
Unlike the printables from the old days which had only one design, SVGCuts designs can be easily changed with paper. In fact, it’s the paper that you use in the cutting machine that defines the finished project. For example, the Maple Manor SVG Kit by SVGCuts contains a 3D Halloween haunted victorian mansion and four cards. However, this 12.5 x 11.5 x 9.5 inch Manor House can also become a Christmas holiday house just by changing the papers and embellishments.
But why did I choose SVGCuts from all the others out there offering SVG cutting files? Because this company’s product designs and marketing outshines all the others. Mary Rudakas is the Co-Founder of Autumn Creative LLC and SVGCuts. She and five other designers make up the design team and their new 3D Kits are so very impressive. The designers make it easy for you to use the kits by listing what paper collections were used to create the original and giving more suggestions for other papers and themes in their blog articles. They also have assembly video tutorials for the kits with tips and suggestions.
I found SVGCuts on YouTubeR and was amazed by the product video trailers. Leo Kowal is the tech department for this small company and handles the help-desk support for using the SVGCuts files with your cutting machine and software. But it is his videos and product shots that are so very impressive, especially compared to the competition. It was his videos that drew me to their website and online store. I spent a few hours on their YouTube channel watching all the videos. The video photography, lighting and background music work together to create an ambience for each product. I believe that the product trailers, video tutorials featuring Mary and their other online marketing skills are the reason that this company has grown so much since its start in 2009. You can find them at SVGCuts.com and on YouTube, Instagram, FacebookR, TwitterR and PinterestR.
SVG: Scalable Vector Graphic
Hardware: digital die cutting machines (not cartridge) ie SizzixR EClips, SilhouetteR CameoR, Pazzles Inspiration or Boss Kut Gazelle
Software: Sure Cuts A Lot, Make The CutTM or Silhouette StudioR Designer Edition
Maple Manor SVG Kit
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