macProVideo Facebook Marketing 101

macProVideo Facebook Marketing 101
In the second half of the Facebook 101 Facebook Marketing video training from macProVideo, Matt Vanacoro continues to discuss your FacebookR page and concentrates on advertising options.

One option is to invite your Facebook friends and others to Like your page. Using the Invite Friends link at the top of your page, Vanacoro demonstrates how to use search criteria to choose which of your friends to invite to Like your page. Using the Build Audience link, he walks you through how to invite others to Like your page from a non Facebook contact list such as MailChimpR.

Sharing your page from your own personal profile is another free option. Vanacoro discusses how to include a thumbnail and choose the target page, which can be a friend's page, a group page or another page you manage. Next, he demonstrates how to use the " @ " sign to embed a link to your page into an individual post.

Moving on to the Ad Manager, Vanacoro gives a quick tour of what information is available, especially the reposts section. He demonstrates how to create an ad in the Ad Manager and set the various options, beginning with choosing the type of ad. Next, he discusses how to narrow your demographics, such as age, education and interests, to target the best audience and how to set the schedule and pricing. Finally, he discusses how to do a quick "more page likes" promotion.

After discussing how Facebook controls which posts appear at the top of a News Feed, Vanacoro discusses how to use the Pay to Promote option to pay Facebook to boost your page higher up in the News Feed list. He demonstrates how to boost an individual post to the top of the Facebook News Feed, as well as how to set the price and length of time it will remain at the top.

Now that you understand how to advertise on Facebook, Vanacoro moves on to discuss Facebook analytics. He discusses how to read the various analytic charts for your own page posts and also those which might be of interested, such as your competitors. He also covers how to highlight a post and keep your page relevant.

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Disclosure: I was given free access to the video training for the purpose of this review article. The opinions are completely my own based on my experience.

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