Start a Wix Website with the Wix ADI

Start a Wix Website with the Wix ADI
ADI stands for Artificial Design Intelligence. Wix's ADI starts with a questionnaire that helps the ADI generate the perfect website for your needs.


  1. What is the purpose of the website?

  2. Does your site need more then the basics? For example, does it need a store or blog?

  3. Give your site a name.

  4. Does your site have a physical location?

  5. What email address will you be using with your site?

  6. Do you have any social networks that you wish to associate with your site?

Next, you will be given just a few color/style themes from which to choose. Just choose the one closest to your preference. You can refine this later. Click next and watch the ADI generate the Home page. When it finishes, your first task is to preview the new website.

In my walk-through, the ADI gave me a website with three main pages and a few subpages, including the Home page, Shop pages and Blog pages. The Home page contained the header at the top followed by the About section below. Moving downward, the next sections are for describing the services that you provide, your working hours and contact form. Then you have a featured products section, with three best seller products, and finally the footer.

The Blog main page displays a single column of blog post excerpts on the left and the basic internal blog links on the right. The single post page has the same layout.

A link to the shopping cart is added to the top header. When clicked, the shopping cart pops out from the right. The Shop main page contains a three column listing of twelve placeholder products. You also have a product page for each product and a thank you page with a summary of the order.

Also in the top menu is your email address link to open your computer's default mail window. Also included are your phone number and social links. The footer only contains your contact info and social links.

When you are finished previewing your new site, go back to the ADI. A wizard will open, with a list of tasks for customizing your site. You can skip any of these steps.

  1. If you choose to pick a new design, you will be taken back to those color/style choices.

  2. You can choose to change the color sets, while keeping the design choice.

  3. You can change the font set, while keeping the design choice.

  4. You can change the layout for each section of the main page.

  5. You can change the content in each section.

  6. You can add a new section to the main page.

  7. You can add a new page to the site.

  8. You can publish the site.

  9. You can add a domain url to the site.

  10. You can set up SEO optimization.

You can make each of these changes for the home page, blog pages, shop pages.

Once you've made these basic changes, you are ready for the Wix Editor. But, once you leave the ADI, your settings are set in stone. Wix suggests that you make a backup duplicate of the website before moving on to the editor, just in case you need to return to the ADI.

Disclosure: I was not financially compensated for this article. The opinions are completely my own based on my experience.

Screenshots used by permission of, Inc.

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Content copyright © 2018 by Diane Cipollo. All rights reserved.
This content was written by Diane Cipollo. If you wish to use this content in any manner, you need written permission. Contact Diane Cipollo for details.