Hot-Wiring Your Creative Process
This book, by Curt Cloninger, has some very useful ideas for increasing your creativity. He uses quotes, tidbits and interviews to share his and other artists' creative process. He begins by breaking down the creative process into four steps; predesign, design, development and implementation. He discusses how each step is influenced by the needs of the artist and client. He then shows several ways to stay creative from brainstorming to using a set of cards by Peter Schmidt called Oblique Strategies: Over One Hundred Worthwhile Dilemmas.
Another source of creativity is what has been done before. Cloninger discusses how to recognize good design and ideas from history and how they might be applied to your current project. He then moves on to software and grids. He tells you not to be afraid to use these tools to free you to be more creative especially when you use the software in ways it was not originally designed for.
Next, he discusses five realms of design; media constraints, audience needs, client needs, professional ethics and aesthetics. Finally, he tells you it is OK to fail. According to Cloninger, failure is what leads to successful creativity.
Curt Cloninger is a successful artist, designer, author and instructor in Multimedia Arts & Sciences at the University of North Carolina at Asheville. His previous books include Fresh Styles for Web Designers: Eye Candy from the Underground. His artwork has been featured in popular publications such as How Design and FILE.
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