When it comes to searching for a job, you need to think outside the box. It’s not only about finding job openings, but creating an avenue for employers to find you. That is where blogging comes in. If you don’t know what it is or you’ve never thought about it before, now may be the time to jump in and take up blogging.

The job hunt has changed. Most employers no longer use newspaper ads to advertise positions. In fact, an increasing number of employers are focused on the Internet for finding candidates. Increase your chances of being found by employers, consider blogging as a new way to get noticed.

Blogging helps to showcase your talents and display your expertise on any subject related to your field. Imagine if you will, an employer searching for information related to a project the company is working on. Imagine another employer searching for information to stay current in the field. Your blog, posted in a well-written, professional manner will grab their attention. This is the type of attention that can eventually lead to networking and possible job opportunities.

Worried about the cost? No need. There are a number of free hosting websites which you can use to start your blog. Many provide simple platforms that even the most novice blogger can easily use.

If you are not sure what to start blogging about, begin with a simple Internet search. Type in your career or interests and look at the results. Find other blogs related to your topic. Take a look to see what information is covered. If possible, subscribe to newsletters to stay on top of current trends. Be sure to leave comments, not only with your opinions, but to add value to the conversation.

Successful blogging can lead to other opportunities as well. Companies are discovering that popular bloggers are an excellent avenue for endorsement and advertisement. Bloggers that become experts on their topic have been asked to appear on television, become consultants and a wide range of opportunities – including jobs.

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