Digital Scrapbooking Business - the Product

Digital Scrapbooking Business -  the Product
When it comes to selling digital scrapbooking products, there are a few tasks that you complete for each product that you sell. One of these tasks is packaging the product as a file that the customer can download from the online store. Digital scrap products are usually sold online as a downloadable zip file. This zip file contains the product files, a preview and a copy of the designer's Terms of Use. Each designer has a TOU that describes how their product can be used. Designers sell their products either for personal use, commercial use or both.

Personal use means that you can create scrapbook pages for yourself, family and friends but cannot use the designer's products to make other products that you plan to sell. Other designers will allow their products to be used for commercial use. Of course, this does not mean that you can sell the original files. However, you can use these CU digital scrap products to create other commercial products. As you would expect, these are popular with people who create scrapbook pages for others as a business, commonly called Scrap 4 Hire or Layout Artist Services.

The preview is a "snapshot" of your product and is what your customer will see in your online store. As you would expect, it is a very important part of a successful sale. You not only want it to be a good representation of the digital product but you also want it to stand out from all the other products out there for sale. That's a lot to put into a small 600 x 600 jpg. Learning how to create these previews was a lot of fun. It was challenging to come up with the best way to display the products to my customers.

Example 1 - Digital Scrapbooking Paper Pack
Example 2 - Digital Paper Crafts Party Set

Once you've created your product, the preview and your TOU, you are ready to put it all in a zip file. You will need file compression software such as WinZipR or StuffIt. You will also need to write a description of your product to be displayed along with the preview in the store and decide on a price. Finally, most digital scrap designers have a logo, which you will add to the preview jpg.

Once you have your zip ready for sale, you will need to upload it to your store's server. When you are accepted as a designer for a store, you are given login information for the ftp server as well as the store's shopping cart system. You will want to upload the zip first and then login to the shopping cart to add the product description and preview to the store. Many sites also have an online gallery with a special section designated to the store's designers, where you can announce your new product. This is another place where you will use the product preview jpg.

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This content was written by Diane Cipollo. If you wish to use this content in any manner, you need written permission. Contact Diane Cipollo for details.