Here's the latest article from the Magic site at BellaOnline.com.

The Secret to Business Success: Sales
Like any business, to be successful, magic requires not only a good product (our show), but also effective marketing and sales techniques.
You may be an excellent magician, but if you are only a clerk, you will let many prospects go down the street and higher an inferior magician.

http://www.bellaonline.com/articles/art58365.asp

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Dennis Regling, Magic Editor
http://Magic.bellaonline.com

Marketing materials for the magician: http://www.mymagicrabbit.com