There are personality types who are more likely to visit museums. There are also people who will NEVER visit a museum. What do you know about these groups?

Visitors consider many factors before choosing to come to a museum. Here are some of the factors involved in the decision-making process when it comes to leisure time options.

There are many different reasons to visit a museum. Understanding why people choose to go to a museum can help boost attendance and allocate limited marketing resources.

The legacy of our nation's most popular president is preserved in Springfield, Illinois, in a state-of-the-art museum.

This small museum is far more powerful than museums ten times its size. Situated in the campus building closest to the shootings, it tells the story of May 4, the events leading up to it, and the impact felt afterwards.

This is such a basic concept in the museum profession, it is difficult to find any resources supporting this idea.