Valentine’s Day, it’s the second most beloved holiday for greeting card sales, but flowers, candy, and jewelry still rein supreme gift-giving wise. With billions of consumer dollars up for grabs, the competition for buyer attention can get fierce. That’s where the jewelry comes in. Many people don’t like candy. Lots of people are allergic to flowers, but most people love to receive jewelry. But what’s the secret to finding and buying the best Valentine’s Day jewelry? Without further ado, check out the V-Day survivalist recommendations below. By doing it now, you may save yourself from being buried up to your ears in gift-giving remorse.

Personalize it – It’s simple. No really, it is simple. Make your Valentine’s Day jewelry gift one that the receiver will always cherish by just personalizing it. Seeing a name, a date, or extraordinary wording on jewelry adds that endearing touch. It will definitely have the person remembering that special day---it may even help them to get through a time that they don’t want to remember. Personalization isn’t as expensive as one might think. The one thing to keep in mind is that it has to be done in advance in order to have ample time to have it engraved.

Make it a multifunctional gift that he or she can’t refuse – We live in a society of instant gratification, so have your gift make sense so that the receiver finds a real reason to use it. For instance, buying a three feet tall, stuffed teddy bear for your wife of a decade might be a bad idea. However, giving her a teddy bear wearing an affordable charm bracelet for her would be something that she’ll love and use. It’s a present that’s guaranteed to keep the Thank-you-so-much-for-my-gift compliment rolling in way past Valentine’s Day.

Do it with diamonds – Okay, so maybe you can’t afford the Tiffany filigree heart pendant with key necklace for $8500, but how about something with diamonds in it that comes with a more doable price tag? The reason why this will work is because it will demonstrate how much thought you put into your gift. And so what if the diamond isn’t a huge one? The intent to find something that was big was there, and that will surely count for something.

Hopefully, you found these tips to be helpful for the holiday that is supposed to represent love. If these suggestions don’t work for you, perhaps someone needs to be delicately reminded of that, and the fact that your heart will never fall short of loving them on Valentine’s Day or any day after it.