Guest Author - Kathryn K Free
eBook Mobile APP
eBooks are popular but when you are the author they can be discouraging. It sounds so simple. You write a book and people buy it. One problem, you cannot find a publisher. You decide to self publish because you know your book will be an instant success. Right? I hate to burst your bubble but the reality is that instant success is fleeting and rare.
I actually have written several books and sold only a handful. What I ended up doing was joining several writers groups and realized that marketing is the key and how to market the keyhole.
eBooks are in the hundreds of millions and getting yours noticed takes time, money and energy. Marketing your eBook correctly will save you time, money and energy. Marketing your eBook INCORRECTLY will cost you time, money and energy. Majority of self publishing authors are marketing INCORRECTLY because they do not have a marketing strategy or do not understand what a marketing strategy is.
The first rule of thumb is creating a marketing strategy. Decide what your ideal budget is. Do this BEFORE you decide what your strategy is because part of marketing correctly may need to include how to raise capital to market correctly. Then read and google about marketing. Read the trends and statistics. Know your market and then decide how to penetrate to achieve the market share you desire.
Your marketing strategy must include the following points:
➀your business card & website
➁ social networking
➂ calendar for events and speaking engagements
➃ goals and expectations
The world likes FREE but you need a profit. Most authors should consider letting the consumer read a portion of their eBook before they purchase. When you are self publishing this can be a challenge. However, this is a proven effective marketing and customer building tool. You should consider a ‘m-CARD’ or mobile business card. Your business card would not only give bios but could effectively allow the reader to read the first chapter and then order your entire book. Not only would the reader be able to preview your book you can allow them to see what others are saying about it and possibly a calender of events you have planned. There are many benefits to a mobile business card and you should consider checking this out. To find out more about a ‘m-CARD’ text ‘Code Card’ to 46786.
Many eBook authors want to embrace a portion of technology and shun the rest. Do not do this. It is like saying I love Pepsi but shun the carbonation. eBook authors need to be technologically savvy, at least in the first impression.
Everyone that is in business will be in some type of APP this year. I personally want to be in some semblance of control as to what APP’s and how I am actually represented. How you present yourself will inspire someone to purchase and read your eBook.
I encourage you to create an eBook Author APP and let technology shine for you. With an APP you know your information is displayed properly with the user always in mind. The APP can be a library of your offerings for the consumer as well as a place to keep up with you and your writings. Start with the business card APP and build from there. The cost is minimal and the benefit could be exceptional.
Once you have your own APP you can then market with power. When you send out emails, include a 2D barcode so your members can scan and install your APP instantly! Place links on your website. Do marketing campaigns that are powerful because you are creating a mobile marketing database!