Guest Author - Kathryn K Free
Join the Mobile Revolution
A few short years ago a web site was considered cutting edge. Your business needed a compelling web site to have a leg up on your competitors as well as making your business ‘legitimate’. Today, mobile APP’s are the web sites of yesterday. For your business to keep ahead of competition you need to visit the mobile APP world.
Mobility is the key in today’s world. There is not question that people love the mobile world. The very nature of mobile devices make the anytime-anywhere features irresistible. Travelport conducted a survey where it was found that more that half of business customer use mobile technology to either search or book hotels. This survey is a small example of self-service APP’s are making inroads into the market and people’s mobile phones. Bottom line is that quick and easy access to services in an APP will build a strong loyal customer.
MSRtech’s Mobile Business Card APP is the perfect bridge for any business or person to test the waters. With their Mobile Business Card APP you not only share a ‘vcard’ but advertise your business! You actually own a piece of real estate on the consumers phone instead of just a number in their phone book. Which business will you remember better?
Another consideration to broaden your marketing reach is your brand. Ask yourself some very important questions when it comes to mobile technology. Vcards are great in what they do, however they do not extend your ‘branded identify’ like a Mobile Business Card APP will. The key is to offer your clients something of real value (not just a card in their rolodex). With a Mobile Business Card APP you can brand your identity while building customer loyalty. Consider how Starbucks use their loyalty cards and turn your Mobile Business Card APP into a loyalty card. The possibilities are limitless. Consider you specific market niche and build from there.
Having a mobile APP not only gives attention to your company but can directly increase revenues when combined with a QR code campaign. Not only do QR code campaigns have the ability to increase revenue you are building your own mobile marketing database. A mobile marketing database is essential in reaching the mobile world. A mobile database is for the mobile world just like an email database was for the internet world.
Take a look at your existing systems. What value can you pull from these systems by extending to a mobile platform? How would a mobile platform improve your customer service or employee performance? What is the value of leveraging your own mobile APP to enhance any part of your business?
Take a look at your existing challenges. How can your own mobile APP help you retain customers or bring in new customers? How can your own mobile APP create a sense of urgency or fun?
It does not matter what added value (internal or externally) a mobile APP could bring your business, the benefits of custom mobile apps (done correctly) translate into long-term financial value. MSRtech has created a clean smooth transition into the mobile world. Do yourself a favor and check out their Mobile Business Card APP and join the mobile revolution. http://www.msrtech.com