Guest Author - Kathryn K Free
Mobile APPs are the focus of PDA’s today. Focus is rightly placed on the applications that today’s smartphones use. Flurry analytics has brought to light many astounding statistics that businesses need to take notice of. For instance, one statistic clearly shows that Apple users download more APPs that are games, movies and music, while Android users download more APPs that are business related and books.
What else has Flurry analytics found? One report focused on mobile advertising, this report has two parts. According to Flurry, they first compare the allocation of advertising spending across various media versus the actual time consumers spend across those same media. Next, through detailed demographic breakdowns, we share which audience segments are best responding to mobile advertising. Let's start by understanding trends in media usage versus ad budget allocation.
The mediums that were compared by media, print, web, radio and mobile. It was no surprise that TV and print garnered the most advertising dollars spent in the US with web (16%), radio (11%) and mobile (1%) following. The next thing they looked at was the time consumers spent by medium type. TV of course led with 40%, followed by mobile and the web. Radio had 9% while print only had 6% of usage.
You can clearly conclude that there is drastic over-spending by businesses in print media while mobile advertising is drastically under spent. Web also shows under spending. There is one clear fact that mobility is growing and businesses need to keep up.
One other statistic that businesses need to be aware of are how consumers are now using their smartphones. No longer are consumers surfing the web from their smartphones as much as they are opening mobile APPs. According to this report June 2010 showed that 63 minutes were spent by consumers surging the web and business websites compared to 43 minutes spent in mobile APPs. . .by June 2011 74 minutes were spent on web browsing compared to 81 minutes spent in mobile APPs. . .by December 2011 72 minutes were spent on web browsing compared to 94 minutes in mobile APPs.
Consumers want mobility. Businesses are reluctant to jump into mobility. 2012 these consumers and businesses need to be in sync or businesses will continue to close. America is losing what built this country strong due to businesses refusing to see today’s consumers.
What do you believe will bridge this gap? You as a consumer can help businesses take the plunge by speaking to them and recommend what is best for them. If you have suggestions please email me and I will publish the suggestions I receive that are beneficial. Together we can bring mobility in sync with main street USA.