Guest Author - Kathryn K Free
Flurry Analytics is a data management and tracking company. The data they track is exclusively PDA and Smartphone APP usage. Over the past few years Flurry Analytics has published astounding data, such as which Super Bowl commercial was most watched and least watched. The Personal Data Assistant has grown beyond expectation with the introduction of Smartphone APPs.
Just yesterday, my company was invited to a survey. It is an important survey that few know about. The US Congress has invited Flurry Analytics to Washington DC. They have requested they testify before the Energy & Commerce committee the second week of September 2012. Why you ask? Our Congress and government want to understand how the APP industry has changed the face of our economic growth. According to Flurry, this is a rare and exciting opportunity to share with influential policy makers how the APP industry is helping the US economy.
The purpose of the survey sent to APP developers is simple. They would like to get our outlook on the APP economy and quantify job and revenue growth driven by APP related development companies. The secondary reason for collecting this information is for Flurry to deliver a summary written report on the data collected from the survey. Information they will be including in this report are like ‘170,652 APP economy-related jobs have been created in the US over the last 12 months.’
Flurry Analytics is trusted by companies to understand how consumers interact with their Smartphone APPs than all other analytics providers combined. More than 75,000 businesses use Flurry Analytics in more than 200,000 applications. These businesses and APPs are used to measure consumer reach, consumer APP engagement and retention, APP conversions and updates, revenue and more. Flurry Analytics is completely free and integration only takes a few minutes. Flurry Analytics is available for iOS, Android, Windows Phone, HTML5, BlackBerry and JavaME.
Just a few short months ago I was personally advised against moving my company in the APP direction. Today, we are finally seeing the APP economy take hold. As for reporting this to the US Congress, I have mixed emotions. Mobile APPs are the one industry where there are few rules and regulations. Companies can create an APP to do what they want/need it to do and only technology can tell them no. Data no longer has to be on the public Internet to be shown in an APP. Mobile APPs connect direct to a businesses own database so the security is built in! There are no regulations or watch dogs for APPs like there are for the Internet. This is both good and bad. As an APP development company I welcome the attention they are getting. As a business who has an APP, I see this as the governments first step into rules and regulations.
On a different note, Flurry Analytics is far different from Google Analytics. Google has very robust analytics that the consumer and businesses are gravitating towards and where they differ is their focus. Flurry focuses on APPs solely and then compares them with other forms of communication, such as Internet usage and bandwidth. Each month new reports are produced by Flurry that have surprised the world. I encourage those reading this article to visit their website (http://www.flurry.com) and blog to see some of the stats.