| Word of mouth is the best way to get the word out about your book app or brand. Cross marketing on Facebook, Twitter, Pinterest, Flickr and YouTube is a great way to build a fan base. Once you have a personal Facebook account, you can create a special Fan Page for your book app or brand. Your Facebook Fan Page Timeline Cover and Profile graphic should showcase your book app or you as an artist and author. You can also have Facebook App pages (also called tab pages) to integrate your other social networking sites with your Facebook Fan Page Timeline. |
Book App ExampleSample Facebook Fan Page Timeline
Sample Facebook App Fan Gate Page
Artist or Author ExampleSample Facebook Fan Page Timeline
Sample Facebook App Blog Feed Page
Sample Facebook App Twitter Feed Page
Facebook Fan Page TimelineThe Facebook Fan Page Timeline has a large Cover image that's great for showcasing a screenshot from your book app or a collage of the characters from the story. The Timeline is where you will interact with your readers and keep them up to date with announcements about your book app or brand such as reviews, promos, special activities and downloads from your website.
Facebook App (Tab) PagesAnother feature of the Facebook Timeline are the custom apps (or tabs) that work as links to additional pages attached to your Timeline. These pages are great for marketing your book app. Create a page for displaying your YouTubeTM video book trailers, a photo album of screenshots from your app, a newsletter signup form, promotions, events calendar or the popular Fan Gate page where the visitor can LIKE your Fan page to gain access to "fans only" content.
The following Facebook App pages can be used to promote your book app. You will want custom thumbnails images for each page. This thumbnails will be displayed directly under your Fan Page Timeline cover image.
FeedBurner or Other RSS Feed App Page
If you have a website or blog that generates an RSS feed, you can integrate your FeedBurner3 or other RSS feed into a Facebook App page. You will need a free Involver1 account.
What we need . . .
1InvolverTM offers your choice of two free Facebook apps for displaying your RSS feed, FlickrTM stream, YouTube videos, Twitter feed or fan gate.
2WooBox offers your choice of two free Facebook apps for displaying your Twitter feed, Pinterest pins or fan gate.
3FeedBurner by Google is a free syndication plugin that can be integrated with your WordPress website, allowing your visitors to follow your posts via RSS or email.
4Pinterest is a social online site where you can "pin" and share your favorite things. With a Facebook App page, you can integrate your pins for your Facebook followers.
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