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BellaOnline's Contests & Sweepstakes Editor

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The Changing Face of Sweepstakes

Guest Author - Jennifer L. Thompson

Though games of chance such as sweepstakes have been around since ancient times, today's technology is bringing new flair into the game. New creative venues are coming into play with the online revolution, and new creative genius is showing its face.

Wiith online videos becoming ever more popular, the trend is slowly but surely creeping into sweepstakes. In doing a search for sweepstakes on some of the more popular video sites you will find that now, instead of just reading through sweepstakes, you can watch videos on them, too. Though these can be more like watching a commercial, or an infovideo, some can be quite entertaining and informative.

These can also show other types of modern twists coming into play, such as one such video (found through the link below) that shows a sting operation where subjects were sent a letter telling them they had won something, and were arrested upon going to pick up their prize! Other clips show vintage video, such as the one featuring a contest video in black and white, with Dick Clark doing the announcing. Still others simply want to get the word out about a good contest. Most will then have the link available to follow through with the website entry form, or to find more information on the website.

Then of course, there is also some beautiful video on the US National Sweepstakes Colts and yearlings... bringing us back to the origins of the name of this game. I have to admit, with my love of horses, this swept me away.

Though from the perspective of the entrant, this may be of some entertainment or informational value, with this new video boon springs new business platforms, geared specifically toward creating these sweepstakes videos, bringing yet another level of employment, and yet another level of business, to the sweepstakes industry. The creation of a fantastic video can cause a viral spin from being passed on from one viewer to another that will bring these sweepstakes to a greatly increased number of entries, and a whole new realm of consumer.

Look for more to come.
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Content copyright © 2014 by Jennifer L. Thompson. All rights reserved.
This content was written by Jennifer L. Thompson. If you wish to use this content in any manner, you need written permission. Contact Trish Deneen for details.

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