g Text Version
Beauty & Self
Books & Music
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
News & Politics
Religion & Spirituality
Travel & Culture
TV & Movies

Bored? Games!
Take a Quiz
Rate My Photo

Heart Disease
Horror Literature
Hiking & Backpacking
SF/Fantasy Books
Healthy Foods

All times in EST

Full Schedule
g Contests & Sweepstakes Site

BellaOnline's Contests & Sweepstakes Editor


Are Sweepstakes an Effective Promotional Tool?

Guest Author - Jennifer L. Thompson

Sweepstakes are widely becoming more popular with the average consumer, as well as with more and more gamers. Yet, with so many playing the sweepstakes game, the question becomes, can a sweepstakes be an effective marketing tool, or is it just a fun way for someone to win prizes and/or to earn income?

The answer is both. Yes, it is a fun way to win prizes and earn income, yet it is still an effective marketing tool, when run properly.

The effectiveness of the marketing results from many things. Obviously any widely advertised sweepstakes will receive some brand recognition as a result of its own advertising, plus the viral publicity that generally will come with any form of promotion, as mentioned in previous articles. People pass it around, more people become aware, more people purchase.

Sweepstakes promotors will generally pick a target audience before starting a sweepstakes. These targets almost always consist of those who are current customers, or those who could be. Each winner will be one of these two target groups, generally speaking. (Though, there could also be a third group, those who might only be interested in the sweepstakes or prize, yet who will still give the sponsor a good bit of word-of-mouth publicity)

Along with the general publicity that will result with any type of sweepstakes promotion, naturally comes the entrants and prize winners.The entrants/winners of each sweepstakes can do several things that would also contribute to an effective promotion.

One would be to buy the sponsors product. Sweepstakes winners and/or entrants can potentially become long-term customers, if they were not already. Targeting current customers improves customer relations and customer loyalty, among other things.

Another thing would be to critique. These groups can also offer simple, yet helpful insights for improvement, either for future sweeps, or, from the winners, also about the product itself. Sometimes a small glitch is easier to see from the side of its receiver.

And yet another would be to promote. If someone wins a valued prize, or purchases it as a result of finding it through a sweepstakes, it will most likely be promoted through recommendation to others, or just through passing what prize was won on to someone else. It's a normal, yet beneficial, occurance.

Aside from these things, there are also the many people involved in creating or running a sweepstakes that will also be exposed to many new companies and products through this venue. These can also be effectively marketed to through sponsoring a sweepstakes.

Although the time, energy, and financial output may seem astronomical in some cases, this is quite normally the exception rather than the rule. A well-run sweepstakes clearly is a most effective marketing tool that can create long-term benefits for all. It is also a fun game to play.

Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Twitter Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Facebook Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to MySpace Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Del.icio.us Digg Are+Sweepstakes+an+Effective+Promotional+Tool%3F Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Yahoo My Web Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Google Bookmarks Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Stumbleupon Add Are+Sweepstakes+an+Effective+Promotional+Tool%3F to Reddit

The African Association of State Lotteries
Contests for Content Producers
Related Articles
Editor's Picks Articles
Top Ten Articles
Previous Features
Site Map

For FREE email updates, subscribe to the Contests & Sweepstakes Newsletter

Past Issues

Printer Friendly
tell friend
Tell a Friend
Email Editor

Content copyright © 2013 by Jennifer L. Thompson. All rights reserved.
This content was written by Jennifer L. Thompson. If you wish to use this content in any manner, you need written permission. Contact Trish Deneen for details.


g features
Waking Ned Devine Movie Review

Arkansas Contests and Sweepstakes

National Do Not Call Registry and Sweepstakers

Archives | Site Map


Past Issues

Less than Monthly

BellaOnline on Facebook

| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2013 Minerva WebWorks LLC. All rights reserved.

BellaOnline Editor