Robert Indiana 's Love Sign Interpreted

Robert Indiana 's Love Sign Interpreted
If you’re old enough to remember the 1960s, or at least curious to know more about the era, then you might like Robert Indiana’s art. During the '60s, the U.S. was involved in the Vietnam war and many young people were anti-establishment. The peace sign was a product of the '60s and also Pop art. This type of art could be viewed as an advertisement, a corporate logo, or a promotional poster. Robert Indiana was quoted as calling it "Instant art" in Art News.

His brightly colored LOVE screenprint became the art image of modern times. It later appeared in paintings, sculpture, prints, and decorative arts. There are a few versions of the same theme. The "Classic Earth Love" symbol has the colors: sky blue, red and green. The "Baby Love" symbol is blue, pink and green. "When the Word is Love" symbol is stark black and white.

Are we to interpret Indiana’s LOVE sign as romantic art? It may surprise you that he intended the LOVE sign to mean "God’s Love." When he was young, he attended a Christian Scientist church and the inscription he remembers in the church was "God is Love." Indiana considers himself a painter of signs. Therefore, the letters, words and symbols he uses in his art have highly personal meanings.

So, you may interpret the LOVE sign as you will, romantic or spiritual, but always remember the decade it represented and how Robert Indiana’s message still applies today.

The art collector William Koch owns a sculpture of the LOVE sign and it is currently displayed outdoors at the MFA in Boston, as part of a wonderful exhibit titled, "Things I Love."

What is more romantic than sending a LOVE poster to someone special?
This is an art print of an Amanda Hall's photograph of Robert Indiana's Love Sign, available here from

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