logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
Tennis
Holiday/Seasonal Cooking
Crafts for Kids
Computer Careers
Mexican Food
Autism Spectrum Disorders
Yoga


dailyclick
All times in EST

Full Schedule
g
g Computer Careers Site

BellaOnline's Computer Careers Editor

g

Content Developers Wear Many Hats


Digital content development is a modern career path that appeals to tech savvy individuals who have a way with words and phrases. Content development requires the creative verve of an artist, the combined expressive skills of a diplomat and a salesperson and the strategic organizational talents of a military general.

The hat rack of a Content Developer can be sparse or colorful with a mishmash of caps, fedoras, top hats, sombreros, beanies and bowlers. Experience only adds to the collection over time.

The core traits that any Content Developer must have are:

A deep appreciation and command of the English language.
A writing style and voice adaptable to the needs of the audience.
Familiarity and use of social media channels - Facebook, Twitter, Pinterest.
A positive outlook when juggling multiple projects and deadlines.
Proficiency with Microsoft Office - Word, Excel & Powerpoint.
Experience with using the HTML language and FTP protocol.

Content development positions are found in all industries and at all levels of expertise and experience. They are in the unique position of having one foot on the technical side and another on the business side. They are not web designers or web programmers. They are not strictly in Marketing or Sales. Instead, content developers create the content that combines the ideas and needs of both sides.

This content is packaged and presented in the way that best serves the company's customers and intended audience. This could take the shape of a public blog, web copy on a new product, tweets and posts on corporate social media, a video highlighting a customer story or even the literature that accompanies a shipment.

Because a content developer lies in between between business and technical, he or she must have basic technical skills on hand. The first three skills are handy when starting a new position. The rest can be mastered over time on the job or as part of professional development.

Proficiency with Microsoft Office - Word, Excel & Powerpoint.
Knowledge of the HTML language, Cascading Style Sheets (CSS) and File Transfer Protocol (FTP) programs.
Familiarity with the Wordpress platform.
Proficiency with graphic software like Adobe Photoshop or Illustrator.
Proficiency with video software such as After Effects or Final Cut Pro.
Knowledge of basic graphic design concepts.
Knowledge of the dos and donts of Web page design and usability.

For the most part, content developers work on improving and refreshing company web sites. They write blog posts, rewrite older content for relevancy, edit copy on new web pages still in development, assist in maintaining consistency of web content and structure and collaborate with Marketing to ensure the company's digital assets are being used and planned for long-term effectiveness. The sheer variety of the work can be daunting. They must be organized to be able to meet daily and weekly deadlines.

A content developer will find new hats waiting on his or her desk as the needs of the position and the company change. This is one position that does not remain static. It is not unusual for a content developer to become a project manager for an internal initiative or be the resource made responsible for technical marketing needs such as Search Engine Optimization (SEO) or Google Analytics. As the Internet becomes more and more video-friendly, content developers have to pick up the skills to conceive and create video content.

For Journalism or Communications majors, content development may be a good fit. It can be equally appropriate for existing copywriters and technical writers who want to add to their career toolbox. It's not too late for anyone switching to a computer career. Technical skills can be had through course work and prior work experience can be pluses in the long run.

Content development as a specific career is in its relative infancy. It was spawned by the Web's demand for content and it continues to evolve in scope and influence. With time the value of content rises. Content with high marks for quality, relevance and originality is quickly becoming the expectation not the exception. Talented and experienced content developers will be in demand for a long time to come.

Add Content+Developers+Wear+Many+Hats to Twitter Add Content+Developers+Wear+Many+Hats to Facebook Add Content+Developers+Wear+Many+Hats to MySpace Add Content+Developers+Wear+Many+Hats to Del.icio.us Digg Content+Developers+Wear+Many+Hats Add Content+Developers+Wear+Many+Hats to Yahoo My Web Add Content+Developers+Wear+Many+Hats to Google Bookmarks Add Content+Developers+Wear+Many+Hats to Stumbleupon Add Content+Developers+Wear+Many+Hats to Reddit




RSS | Related Articles | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map


For FREE email updates, subscribe to the Computer Careers Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2015 by Maria S. Cuasay. All rights reserved.
This content was written by Maria S. Cuasay. If you wish to use this content in any manner, you need written permission. Contact Maria S. Cuasay for details.

g


g features
Digital Marketers Are Online, Relevant and Social

Rapid Learning With Nanodegrees

Data Analysts Predict The Future

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2015 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor