Guest Author - Violette DeSantis
Home parties have been an innovative way for women to make a living since the 1950s when the Tupperware party was introduced by Brownie Wise. Her ingenuity helped women who had entered the work force during war time to find new endeavors once the war had ended.
While it had opened up opportunities for women, over time there have been many criticisms of home party and multi-level marketing (MLM) companies in general. If you are considering becoming a home party plan consultant, it is important to understand what multi-level marketing is.
Multi-level marketing is where, as a member of the sales force for the home party company, you make money not just from your direct sales to customers, but also from recruiting a direct sales group that sells under you. In a single-level marketing scenario sales reps are compensated for sales they make exclusively to their customers.
When approaching the idea of starting a home party plan business and becoming a direct sales rep, consider how you want to make your money. Only you can decide what will make you happy and successful. Choose the right company; ask other reps what they like about their company. Find reps who are successful doing one or the other, or both well (selling, recruiting or both). If you’d be happier selling products then focus on that and don’t let anyone pressure you to do otherwise.
First pick a product you are interested in selling. It can be something you use if you are interested in discounts and are passionate about the product. Some sales reps recommend choosing a consumable product (food or beauty products) which guarantees return customers.
Products are available in a number of categories:
Bath & Body Products
Cosmetics & Skin Care Products
Candles & Home Scent Products
Children’s Products (Books & Toys)
Cleaning & Organization Products
Gifts & Baskets
Handbags, Apparel & Jewelry
Health & Wellness Products (Diet Shakes, Vitamins)
Home & Kitchen Products
After picking a product it is best to focus on selling the product, learning as much as you can about your business and networking. Spread the word. Make a list of all your contacts and have a launch party to share your product with others and set a goal to sign up a number of guests as future hosts.
Consistency is key. Make a commitment to give yourself time to build the business before throwing in the hat.