Guest Author - Deborah Crawford
Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits is one of my favorite books. Jay Conrad Levinson and his guerrilla marketing books are a vast part of my library, and I have used his techniques and strategies even while marketing multi-million dollar businesses. They work and they make sense.
You do not need a marketing degree or any particular level of marketing expertise to immediately employ many of the free ideas in this book, and of course, being free, these ideas cost no money. How can that be? Many people think of marketing as “advertising” and you know advertising costs. Well, advertising is but a part of marketing, and if your business plan only includes advertising, you are in trouble. In fact, most small businesses do not have a prayer of success if they do not find other ways to market.
Some of the ideas in this book are not new—word of mouth, for example. We’ve heard that one forever, but it is still the number one hope for all business owners. Levinson gives you a couple of ideas on increasing it.
Other ideas may be new (and even foreign) to you. Viral marketing and fusion marketing, for example, are relatively new and ever-growing marketing techniques. Levinson explains them succinctly and demonstrates how they work and how you can use them to your benefit. With internet mega-successes like Myspace and YouTube, you have seen how these techniques work big time! Levinson shows you how to use viral and fusion marketing for your business, too.
Levinson gives you enough ammo to start your own guerilla marketing plan for no money. Posting in forums, distributing flyers, publishing a newsletter, reading and using your imagination and more are included here in ways that you can use them to grow your business.
He also includes basics of marketing like how to set your goals and track your results. This is not a flighty collection of gimmicky ideas, but a repackaging of some of Levinson’s common themes. His basic premise with all his “guerrilla” work is that you do not have to have the assets and abilities of the marketing staff of Coca-Cola to create some powerful results with clever and effective marketing. You can use your own resources (such as time and imagination and connections) to market your business successfully.
Guerrilla Marketing for Free is a short book, with only 170 pages (softcover). You can read it quickly and implement ideas right away, and yet keep it on your bookshelf to add a bit of pizzazz whenever your marketing plan needs it.
To get your copy at Amazon.com, click here. Enjoy!