Guest Author - Diane Kern

Everyone needs a good business card. When you meet someone for the first time you offer him or her a card. When you write to someone you enclose your card. You might post them on bulletin boards or leave them at the library or shops. You can even use them in your email as a signature. Business cards are a form of introduction and they are also a reminder of who you are and what services you offer. A good looking and effective card is essential. And yes, your business card can be compliant with Feng Shui principles. I am chatting about this subject with Beverly Bestpitch, a traditional Feng Shui consultant.

DK: Beverly, have you designed your business cards according to Feng Shui?

BB: Yes. I use the ancient Chinese Feng Shui art of placement to harness the best energies for my business cards. If you want an edge in business, you should consider doing the same.

DK: What are some different ways to apply Feng Shui to your business cards?

BB: You can use colors to enhance your own energy or design your card based on trigrams (the eight general sections of the compass). You can also use the annual flying star energy or the period energy. Use a combination of these for the best effect

DK: You mentioned color. How does one choose the best colors to enhance their energy?

BB: One way is to choose colors that are best suited to the owner. These colors would either be the same as your birth element, or enhance your birth element. For example, if you are a water person, you should consider blue or silver/gold for your cards. Select variations of brightness and tones most pleasing to the eye.

DK: Readers can refer to my articles; The Five Elements, and The Cycle of Elements-A Family Dynamic for more information on color and which elements enhance each other.

DK: What about the trigrams?

BB: To do this you divide a compass into eight sections. Each section represents one of the 8 trigrams and is 45 degrees wide and is spaced equally around the compass. Place your information according to these 8 areas related to business: Management, Technical Communication, Workload, Finances, Staff, Recognition, Service, and Verbal Communication.

DK: Now the annual flying stars. Does this mean you have to do new cards every year?

BB: Yes. If you choose to design your business cards relating to the annual flying stars (energy) you would modify your cards yearly, changing the placement or location of your name, business, and other pertinent information to the best locations. Consider the fact that energy changes all the time, like spring into summer, and fall into winter. Of course the energy changes annually as well.

DK: I’m feeling overwhelmed with all the choices. Changing your cards annually. Placing the right things in the correct position. Using several different colors for the right areas. Isn’t there some simpler way?

BB: Yes, you can simply use the period energy colors. Periods change every 20 years or so. We are in what is known as “Period 8”. This period is earth energy. To coordinate with the colors for this period you would select red and/or beige colors for your business cards.

DK: Thanks Beverly for a very interesting discussion on business cards.

BB: Anytime, my pleasure.

Beverly Bestpitch is a traditional Feng Shui consultant, working in the US and internationally with major corporations and small businesses alike. She is available for onsite Feng Shui consultations. Beverly may be reached by phone at 916.792.6583 or e-mail: beverly@thesilkroad.com