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Jeff Koons – LV Collab + Gazing Ball Series


All American Pop artist Jeff Koons gains success through his collaboration with Louis Vuitton and his 'Gazing Ball' paintings series. I'll discuss the artists Koons used for his inspiration.

In 2014-2015 Jeff Koons created his "Gazing Ball" paintings. He (and/or his team) painted replicas of the artist’s favorite works of art – of course not in the same size as the original – lest we scream "forgery."

Koons calls them more of the 'idea' of the "Mona Lisa," "Luncheon on the Grass," "The Kiss," etc.

The artist used glass - hand blown in PA – reflective blue half-spheres. He placed them on small aluminum shelves in front of the chosen masterpieces.
Koons says the gazing ball "represents everything" in our relationship to images.

In a sphere, the viewers see themselves as well as their surroundings. [Why look at the painting when you can see who else is in the room?]
Koons called his creative idea "quite intellectual" and "Duchampian."

The "Gazing Ball" paintings were preceded by Koons' "Gazing Ball" sculptures in 2013.

In the spirit of "wear your heart on your sleeve" comes "wear your art on your arm."

In 2017 Louis Vuitton, French fashion house and luxury retail company, collaborated with Jeff Koons in "The Master Collection" for their handbags and accessories line: "Masters LV X Koons."

LV has had a long tradition of collaborating with artists and photographers.
At the SS08 runway show, artist Richard Prince’s "re-spun" art was the basis for his "Jokes" series featured on bags, as well as graffiti printed scarves and accessories - still highly desirable today.

In 2012, the world’s most popular living artist, Japanese painter and sculptor Yayoi Kusama created limited edition handbags and accessories - using her signature polka dots pattern.

LV’s collaboration with Jeff Koons brings us a glimpse into art history and some of the most significant paintings of the Western world.

Koons re-creates those beloved masterpieces: Leonardo’s "Mona Lisa," Boucher’s "Reclining Girl," Fragonard’s "Girl Playing with Dog," Turner’s "Ancient Rome," Monet’s "Waterlilies," Poussin’s "The Triumph of Pan," and Titian’s "Pastoral Concert."

On the Louis Vuitton website, you can watch an ingenious video as these famous artworks come to life as well as a visit to Jeff Koons' studio.
You can, of course, purchase a Koons inspired LV bag or accessory, thanks to the internet. [Consumerism is indeed alive and well]

You can own the book, "Jeff Koons: Gazing Ball Paintings," available here from Amazon.com.

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Content copyright © 2015 by Camille Gizzarelli. All rights reserved.
This content was written by Camille Gizzarelli. If you wish to use this content in any manner, you need written permission. Contact Camille Gizzarelli for details.

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