It’s hard to imagine that we are approaching the end of the year. As you continue to look for ways to make your ezine or newsletter stand out from your competition, you may decide to add some days of interest to the document. By doing so, you draw your readers in to the document to read it. If your readers enjoy the ezine or newsletter, they are more likely to share it with others which give you more of an opportunity to increase your customer base.

September begins to prepare us for the upcoming end of the year holidays. In fact, you probably already see Halloween decorations out in the stores by where you live. September still has its own share of celebrations you can use to freshen up your ezine or newsletter. There is much to celebrate in the month itself. Most people are aware of Labor Day and for some it means much more than a day off of work or a prime shopping day. Depending on your niche you may add Labor Day sales to your products or possibly speak about the origin of Labor Day. You know your readers better than anyone else. Giving the readers what they want helps you retain them.

September 5th is “Be Late for Something Day.” You can use this within your ezine or newsletter. Maybe it comes a little late and arrives with a special coupon or offer because of celebrating the day. Marketing can be out of the box and in fact, it is appreciated. Just mentioning the name of a business doesn’t necessarily get you new customers. You have to wow them and get their attention. Here are a few more days to add:

• Feel the Love Day – September 7th
• Pardon Day – September 8th
• Bald is Beautiful Day – September 13th
• National Cheeseburger Day – September 18th
• National Comic Book Day – September 25th
• National Coffee Day – September 29th

Using unique days to add to your newsletter gives you the shock factor. It is something unexpected and can add a little humor to your product where there typically is none. Sometimes the information you deliver needs to be lightened just a bit and unique days can do that for you. There is no need to focus entirely on them. It helps to get something interesting into the ezine or newsletter that is a little different from what the readers see.