SPJ is a web/blog that will grow to become rich in valuable content. However, the Preview Launch on Saturday, October 13th will primarily serve to shine the spotlight on some very talented jewelry designers in the Designer Showcase. The Grand Opening of SPJ is planned for one of my favorite days in the year, Halloween, October 31st. Then you will find jewelry from the famous and 'not yet famous' jewelry designers and premium online stores—to fine jewelry and costume—from antique, vintage, and estate—to African, Peruvian, and Native American jewelry—and everything in between. Do Swarovski Austrian crystals leave you breathless? Are diamonds your best friend? Perhaps you collect colorful papier mache, polymer clay, or plastic jewelry. Eventually it will all turn up at Susan's Passion for Jewelry.
About Susan Dorling
As editor of the Fashion Jewelry and Jewelry Collecting sites at BellaOnline.com, the second highest ranking women's website on the Internet according to Alexa, I am immersed in a world of jewelry—and even started making my own pretty baubles this summer collectively called Silver Spirit Designs. I write at least two new articles every week about all kinds of jewelry, interview jewelry designers and retailers, and search the Internet daily for the best shops, hot new designers, and interesting jewelry and gemstone information to share with my visitors at BellaOnline.
As a BellaOnline editor, my role is to present unbiased reviews of products and resources and primarily to share information through a series of regular weekly articles. My visitors trust me to come up with a variety of content that is timely and helpful. I am also a volunteer, as are all the editors at BellaOnline, so you could say, I love what I do. I hope you will continue to enjoy my articles, reviews, and interviews at Jewelry Collecting and Fashion Jewelry for many years to come. I introduce you now to my pet project, Susan's Passion for Jewelry, or as I like to call it, SPJ.
Overview of Susan's Passion for Jewelry (SPJ) Website/Blog
SPJ goes a giant step beyond my role as editor at BellaOnline! First of all, SPJ is not associated with BellaOnline. It is my own personal website project. It is also full of unbridled enthusiasm for the jewelry and designers featured in the showcases, listed in the directory, and the online retail shops I choose to write about. I love sharing the sparkling fruits of my research with people who are as passionate about jewelry as I am and will be writing regular weekly articles exclusively for SPJ and a 'Fresh Daily' Blog with great new finds and links to beautiful jewelry I would choose to wear myself.
Why spend precious hours searching through hundreds of websites to find that onyx and diamond bracelet to wear with your new outfit or amethyst birthstone ring for Mom. SPJ is designed to help save you loads of time and hopefully some money, too! Mostly it is designed to be an enjoyable and exciting experience for anyone who loves jewelry and a complement to my work at BellaOnline.
Quite simply, SPJ aspires to be the ultimate jewelry shopping resource and buying guide for jewelry lovers everywhere. Originally created to serve as my own reference companion for my BellaOnline writings, the jumble of memos and notes and ideas has morphed into SPJ—a big one stop jewelry emporium where everything you ever wanted to know about jewelry is right at your fingertips with links to exquisite jewelry and gemstones from around the world. All you have to do is find what you like, then point and click!
SPJ is not an online shop nor do we promote specific items, designers, or stores. We give you lots of options to check out for yourself and I only feature jewelry and gemstones I would like to have in my own collection. My choices are not paid advertisers. In some cases, I may link to jewelry in stores with which I partner as an affiiliate, receiving a small commission if a visitor clicks through and purchases the item. But only if I love that particular jewelry piece. We have that same opportunity here at BellaOnline, although I rarely use it. Affiliate links are not the primary focus of SPJ, and most links I share with you will be found as a direct result of my daily research and I will not be paid for referrals. Every designer, every shop, and every piece of jewelry we link to will be hand-picked by me. I actively search for jewelry, designers, and stores on a daily basis to feature and do not invite, nor do I accept reciprocal links at SPJ. Any paid advertising at SPJ will be clearly marked as such.
Showcases & Directory
SPJ is essentially a celebration of wearable art. A virtual smorgasbord of glittering delights. As such I pay tribute to the talents of the jewelry designers who create the jewelry we love in our art gallery style Designer Showcase featuring exclusive galleries from selected jewelry designers. The Showcase is not a shop online venue but rather an exhibit of hand-crafted jewelry at a variety of price points with designer contact information prominently displayed throughout.
A Debut Designer Showcase is available to any designer/artisan who has been making and selling jewelry for less than one year and they have the choice of moving up to the Designer Showcase, upon acceptance, after their one year in business anniversary. Designers and artists from around the world are hand-picked for our ever-growing Designer & Artisan Directory to ensure our visitors are given the best shopping options we can find. Our Fabulous Shops feature hand-picked online retail shops featuring high quality contemporary and antique, vintage, and estate jewelry, many of whom offer Gift Certificates and Discount Coupons.
Learning Center & Book Shop
Jewelry, the elements of which it's comprised and its history throughout the ages, is a fascinating and complex subject and the Learning Center at SPJ features in-depth information about gemstones and other jewelry materials, jewelry buying guides like the Gift Guide and Wedding Planner and other guides and articles from my BellaOnline portfolio, plus articles exploring the importance of jewelry in cultures since Ancient times, links to online gemological resources including a free gemology course offered by my favorite gemology expert, Barbara W. Smigel, Graduate Gemologist, GIA, helpful articles by jewelry experts, a book shop, and much more!
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