"When a bra hurts you, it can change your personality…"

A new evolution in bras is being introduced by Grammy Award winning rhythm and blues artist Jill Scott. Scott comes from a long line of voluptuous women who have had to deal with the heart ache... I mean shoulder pain of have large breasts. She took her personal experience and those of her loved ones and teamed up with plus size clothing provider Ashley Stewart to produce a bra for women with DDD cups.

Ashley Stewart is a plus size clothing chain in the United States that has been growing in popularity since it opened in the early 1990s. It has approximately 200 stores as well as an online shop where you can purchase tops, bottoms, denim, dresses, career, outerwear and active wear in mature but sexy styles. They don't have a huge selection but I loved what I saw.

The bra has a phenomenal design that will definitely get some getting use to. Instead of the one enclosure at the back there are two (see photo). There are mini gel packs in the side to fill in the lumps we normally see with the standard bra and mini gel packs in the cups for added comfort.

The bra is available through Ashley Stewart's website in sizes 38 DDD - 44 DDD (it's a new product so I'm hoping that with interest and feedback they'll increase their size range). On my way to the website I was expecting to find an $89 bra but was pleasantly surprised by a $39 price tag. Only a few dollars more than the Cacique by Lane Bryant. Currently it is available in standard colors: black, white or nude. There is also a clear faux strapless option.

I think Jill Scott is an excellent spokes model for this product. She already has experience with her own organization The Blues Babe Foundation which offers financial assistance to students 16 - 21 years old who need help with university expenses. When I saw the video (below) with Jill introducing this product I thought it was fabulous. I haven't tried it myself (I'm more of a pear) but the concept definitely looks fabulous. I'm not all that big on top but I think I would even find this bra incredibly comfortable.

Jill promises that the Butterfly Bra will offer better support, no shoulder pain, and no bulges. And it doesn't look like something your grandmother would wear. I look forward to hearing the feedback on this item.

After watching the video below visit Ashley Stewart for the Butterfly Bra.



We're talking about this product in the forum. If you have tried it or are thinking of trying it, stop by and leave your remarks.