Selling Digital Art as Digital Downloads
- A shopping cart or "Buy" button that lets the customer select a product for purchase.
- A method of processing the payment.
- A delivery process for instant downloads of purchases.
In that case, you will need a way for someone else to process the payments such as PayPalTM, GoogleTM Checkout and Amazon PaymentsTM. Many small businesses use PapPal as a way to add "Buy" buttons or a shopping cart onto any webpage of their site and all the payment processing is done by PayPal. The PayPal buttons or cart will send the customer directly to PayPal. All the processing is done on their secure servers. You don't need to collect email addresses or other private info from your customers or process the payment yourself. You will get an email from PayPal to alert you that you have made a sale. Depending on the type of PayPal account that you have, you can accept credit card payments along with PayPal payments.
PayPal has many ways for you to collect payments including Online Invoicing, Virtual Terminal, "Buy" buttons and a shopping cart. The ones you will most likely use are "Buy" buttons or a shopping cart. The "Buy" buttons will let the customer purchase a single item during checkout. In order to allow your customers to purchase multiple products at checkout, you will need to use the PayPal shopping cart feature. Although the buttons are easy to use, setting up the PayPal shopping cart can be a bit daunting for the novice.
At this point, you have taken care of the payment process but you still need to get the product to the customer. This is usually done in one of several ways. First, once you are notified by PayPal that you have made a sale, you can email the digital files to your customer. This is very easy but does have the drawback that the customer doesn't get the product directly after payment. They have to wait for the email.
The second option is to allow your customers to download the digital files from your website. PayPal can send the customer back to your website but cannot handle the digital download process. This requires that you set up a download process on your site. The download area is usually a secure area on your website. Your hosting company will be able to give you more information about your options.
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