Guest Author - Michelle R. Mangio
Australia recently launched a new marketing campaign called " There's Nothing Like Australia." Normally I wouldn't spend too much time here talking about a marketing campaign, but this one really stands out from the crowd as one that you should pay attention to - especially if you are planning a journey Down Under.
For while Tourism Australia has certainly hand-picked some slogans, locations, and images of their own, the main premise behind this move is to actually call upon Australians and travelers to the country to tell everyone what your favorite thing or place is in Australia. What makes Australia like nothing else?
To date, over 29,000 submissions have been made. That can seem a daunting a number, but the site is set up in such a way as to allow you to choose areas. And since submissions are limited to only one sentence and one image, it makes it easy to browse whenever you have a minute. Best of all, these are pictures and suggestions made by real people - what better way to learn the best places and sights to see than from those who live there, or those who traveled there and fell in love with the place?
Especially if you are looking for places "off the beaten trail," this site offers a wealth of beautiful and amazing places you might not have considered. And if you hadn't been considering a trip to Australia, this might change your mind.
For me, there's so much to love about Australia it's hard to think of just one place that I would want to recommend above all others. Whether it's a dinner cruise on Sydney Harbour or experiencing new wines in the Barossa Valley, a drive along the Great Ocean Road or a train journey across the continent, there is so much to love about Australia. I think what I truly love is that there is so much to it: from tropical South Pacific islands along the Great Barrier reef to the Mars-like desert of the Outback, from the bustle of modern cities like Sydney and Melbourne to the majesty of the rainforests, Australia holds such diversity as to excite all the senses and leave you with unforgettable memories. I would agree: There's nothing like Australia.
