Marketing
A Lesson on Follow Up 
When is the last time you looked over your past client list with an eye for who may need your service again? Do you regularly revisit those old files to search for future business? Have you established a good system for tracking previous jobs to prospect for repeat opportunities?
Client Gifts I
Client gifts. Is it necessary to leave a gift? With every service? Only on special occasions? How much should the gift cost? Should the gift be food or another item? Client Gifts II
The decision has been made to leave a client gift; what do you give? How much should the gift cost? Should you leave a food item, something seasonal or something else? The answers to these questions will vary from chef to chef and probably from client to client.
Examine Your Print Marketing Materials
Several recent articles have been dedicated to marketing your personal chef business. Today, I would like to challenge you to take a look at the print materials that you utilize in your marketing.
Frugal Marketing [offsite link]
Generating free publicity for your business
Business publicity via blogs and links Market Market Market!
In real estate they say location, location, location. I would like to propose that when you have your own business such as a personal chef business, the key word is market, market, market. Marketing Brainstorming Session I
A Marketing brainstorming session Marketing Update
Even if you have been only a casual observer of my newsletter for the past 6 months, you have probably noticed a recurring theme. I really believe that marketing is the one key to success that cannot be ignored. Small Business Marketing [offsite link]
Small Town Marketing [offsite link]
How To Market, Advertise And Promote Your Business Or Service In A Small Town (many of these ideas will work anywhere) The Art of Selling - Listening
This is the third article in the series, The Art of Selling. This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! The previous articles covered prospecting and phone skills. The Art of Selling - Phone Skills
Assuming you have done your homework in identifying a future prospect, you are ready to make the initial phone call, and guess what? You are going to run into voice mail. The Art of Selling - Prospecting
This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! This first article will cover prospecting, past customers, current customers and sources. Tight Wad Marketing [offsite link]
Links marked with the [offsite link] designation point to websites not associated with BellaOnline.com. BellaOnline.com is not responsible for the material found there.
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