Marketing
Marketing is one of those things that every growing business professional can use to boost their bottom line. The personal cheffing business is no different than the rest of them. Learn how here.
A Lesson on Follow Up 
When is the last time you looked over your past client list with an eye for who may need your service again? Do you regularly revisit those old files to search for future business? Have you established a good system for tracking previous jobs to prospect for repeat opportunities?
Catering Mixers to Boost Your PC Business
More recently my wife and I were asked to cater a party. The budget was much lower than we usually worked for, but we had a good feeling about it and did it anyway. What surprised us was all the business that would come from it. Here's what happened. Client Gifts I
Client gifts. Is it necessary to leave a gift? With every service? Only on special occasions? How much should the gift cost? Should the gift be food or another item? Client Gifts II
The decision has been made to leave a client gift; what do you give? How much should the gift cost? Should you leave a food item, something seasonal or something else? The answers to these questions will vary from chef to chef and probably from client to client.
Cooking For More To Boost Your PC Business
Have you ever cheffed a party where more folks popped in than you planned? I've done a number of them. Do you rigidly stick to your agreed upon numbers or do you adjust and turn an inconvenience into opportunity? Here's what I mean. Examine Your Print Marketing Materials
Several recent articles have been dedicated to marketing your personal chef business. Today, I would like to challenge you to take a look at the print materials that you utilize in your marketing.
Free Publicity
When the economy is tight and your business gets pinched because of it, itīs time to grow your client base in creative ways. Hereīs how to take advantage of free publicity & increase your bottom line. Market Market Market!
In real estate they say location, location, location. I would like to propose that when you have your own business such as a personal chef business, the key word is market, market, market. Marketing Update
Even if you have been only a casual observer of my newsletter for the past 6 months, you have probably noticed a recurring theme. I really believe that marketing is the one key to success that cannot be ignored. Sign Up for Personal Chef - The Newsletter
Personal Cheffing can be a fulfilling career as well as a great service to have. In Personal Chef - The Newsletter I'll be bringing you all the practical tips, tricks and outside-the-box thinking around breaking into the business, finding a personal chef and building your niche in the PC world. Taking a Class to Boost Your Business
There are always great reasons to take classes, but did you know that it could be one of the best business building exercises you can do? Here's how. The Art of Selling - Listening
This is the third article in the series, The Art of Selling. This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! The previous articles covered prospecting and phone skills. The Art of Selling - Phone Skills
Assuming you have done your homework in identifying a future prospect, you are ready to make the initial phone call, and guess what? You are going to run into voice mail. The Art of Selling - Prospecting
This series of articles on selling will highlight some of the basic skills that if applied, will make you a better salesperson. The basics never change! This first article will cover prospecting, past customers, current customers and sources. Youtube To Boost Your Personal Chef Business
YouTube can be the boost your personal cheffing business can use to not only succeed, but to flourish. Here's how.
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