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BellaOnline's Personal Chef Editor

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How To Use Facebook To Build Your Business

Guest Author - Jason Hodge

Using Facebook to build your personal chef business is a great idea. There are effective approaches to accomplishing this objective and practices to avoid. Today we'll discuss both: 3 dos and 3 major dont's.

Top 3 Things To Do To Build Your Business Using Facebook
  1. Establish your Facebook account
  2. In order to get the best leverage out of Facebook it's always best practices for you to establish an account. Without one, you can't design and create a platform for your business.

  3. Create a Facebook page for your business
  4. As it stands right now, there's no limit to the amount of pages you can create and manage. Getting the ball rolling by creating your business page gives you future options. It's like a leverage holding tank. Take the time to figure out what you want it to do for you then plan its contents and navigation from there. Did you know that Facebook has over 500,000,000 users logging in everyday?

  5. Incentivize your page to get your 'likes'
  6. Create an attractive offer to get your like button pressed. Some of the best ways to do this are:
    • Giveaways
    • Elements of surprise or leveraging curiosity
    • and the most novel approach yet...
    • Asking folks to 'like' your page
    • you'd be surprised at the amount of folks that will respond in-kind when you tell them what you're looking for. It's one of the simplest, most powerful things you can do while marketing your business, and yet one of the most overlooked
There are many reasons this process is important we won't go over today, but if you do these 3 things, you'll set yourself up for major successes.

Top 3 Things To Avoid Doing While Building Your Business Using The Facebook Platform
  1. Avoid spamming
  2. Spamming can get your account suspended or worse yet deactivated. Let's talk about spamming for a moment and what it looks like.
    I pulled this definition from a quick online query:

    "Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, television advertising and file sharing network spam" http://en.m.wikipedia.org/wiki/Spam_(electronic)?wasRedirected=true

    So to spam on Facebook would be to post your info, personal or professional, in areas where it's not asked for nor wanted.

  3. Watch your business to personal ratios
  4. If you've ever had Facebook flag your account you'll relate to this. Contrary to popular belief your personal profile is technically not the place to share your business pitches or info. Not that you can't do either, but you have to manage the ratios in order to not appear to be excessive. The nature of a personal account is to be 'personal'. It's against Facebook rules to use your personal account for professional purposes. That said, if you happen to be updating your friends on the goings on of your life and you happen to mention your business as an aside, that's pretty much okay. According to social media Facebook strategy expert, Amy Porterfield, an 80/20 ratio is a good standard:
    80% of your posts should be personal and 20% business.
    A plan like this should help keep you out of hot water.

  5. Posting too infrequently or not at all
  6. Every time you post you reset the attention of your followers telling them you've got something interesting to share. Every time you post you show up in your page's wall along w/ the walls of all your Facebook fans. What a powerful way to market...

    Social Proof
    Word of Mouth
So there you have it, 3 do's & 3 don'ts of Facebook marketing.

Visit the Personal Chef Facebook Page here

Stop by the Personal Chef YouTube channel and drop me a line.

As always, it's my pleasure sharing these business building Facebook tips w/ you. Until next time.
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Content copyright © 2014 by Jason Hodge. All rights reserved.
This content was written by Jason Hodge. If you wish to use this content in any manner, you need written permission. Contact BellaOnline Administration for details.

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