Karen Robertson - Marketing Book Apps
Karen begins by showing her readers how to ask themselves the right questions to determine how to market a book app. How do you determine what is unique about your book app? How do you determine your target audience?
Next, Karen covers the resources in the AppleR App store and how to use them to your advantage. She talks about chosing a name and icon for your book app, as well as choosing the best screenshots and writing a good description. I especially liked her discussion of the evolution of the Treasure Kai icon and why she made those changes. As we all know, choosing the best keywords is important to getting found by search engines in and out of the app store. Karen explains what makes a good keyword and how to keep consistent with those keywords throughout your marketing efforts. She also discusses how to use promotion codes and how to follow the results in your sales.
One of the most asked questions by book app authors is how to price a book app. Karen does a great job of discussing price ranges for book apps and resulting sales. She also shares the why behind the decisions she made when pricing her own book apps.
Another important decision is whether to offer a Lite version of your book app. Karen discusses examples of how this has been successful for book app developers including Black Dog Books and Nosy Crow, as well as in-app purchase considerations for a children?s app.
You have other marketing options outside of the app store. Karen talks about her Treasure Kai website and how she uses the site to extended the book?s storyline and experience with videos, activity pages and online games. She discusses the two types of marketing videos that she has made for Treasure Kai and when and how to use both, as well as how to build and use a customer list.
Karen considers book app review sites one of the best marketing resources and shares her favorite sites and her experiences with several types of promotions including App Friday at Parents With Apps and Digital-Storytime?s Daily Deals. She also discusses some paid marketing options including prmac.com and prweb.com.
I found her section about how to write a press release very helpful because this has always been difficult for me. Karen shares with her readers her personal formula for writing a press release and samples of some press releases that she has used for Treasure Kai. She also discusses cross promotion options and affiliate marketing options.
Social media marketing is one low-cost way to market your book app and Karen shares several stories of her experiences including building her Treasure Kai Facebook Page and holding a promotional Facebook app party. Next, she discusses the effects of each on her sales. She also discusses how social groups such as LinkedIn and Twitter are very helpful in making contacts and building your brand.
Karen?s three-part marketing plan is customized for book apps. She shares her experiences with prelaunch, launch and post launch marketing. She also shares success stories from other book app authors.
Besides the sample press releases, Karen includes a few how-tos for the Apple App Store and resource lists for reviewers and helpful websites.
Karen Guinn Robertson is an author, consultant and lecturer. Her first book app was Treasure Kai and the Lost Gold of Shark Island, based on the previously published print edition. She followed the success of this book app with Treasure Kai and the Seven Cities of Gold SD and Zak the Yak with Books on His Back HD, all in the app store. She has authored several ebooks about creating book apps including Author?s Guide to Book Apps, How to Choose a Book App Developer, 6 FREE Ways to Market Your Book App and What is a Book App and Could You Create One? How 27 Writers Did!. Besides personal consulting, she has also presented many workshops in Australia and the U.S. These workshops are compiled into a one-day workshop video How to Create and Market A Book App. Find this and more information at her website https://digitalkidsauthor.com/.
Disclosure: I was not financially compensated for this post. I purchased this ebook with my own funds in order to do this review. The opinions are completely my own based on my experience.
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