Craft Photography - iPhones to Props

Craft Photography - iPhones to Props
In the next few sections of the CreativeLive Craft Photography Fundamentals video course, Candice Stringham discusses the iPhone camera, branding and styling.

Everyone has an iPhone or equivalent and Stringham covers the pros and cons of using your iPhone camera for product photography and what products shots are best for this type of camera. She demonstrates how to use the camera to its advantage, just by knowing what it can and cannot do. Next, she discusses her favorite mobile app for editing and demonstrates what this app can do and what filters to avoid. Stringham finishes this section with a discussion about perspective, distortion caused by the camera and how to correct it.

In the next section, Stringham moves on to building your company brand and finding your style. With several examples of the same product, she demonstrates different photography styles. Next, she has the audience participate in the "5 Minute Flip", a process for finding your personal or professional style. Once you have determined your style, you can start branding your product.

Next, the audience is asked to participate again in a "Customer Exercise", which helps one to determine their customer's qualities and how to market to those customers with product imagery. To demonstrate this, Stringham discusses three companies, My Mind's Eye, Paper Bandit Press and Handmade Mood, and contrasts their style, products and potential customers.

At this point, Stringham shares a prerecorded interview with a business creative and discusses the increase success she has had since styling and branding her Instagram account. Building on the interview, Stringham discusses styling and branding beyond Instagram and the importance of maintaining consistency. She discusses how she keeps consistency between Instagram and YouTube for My Mine's Eye. She also discusses the newest social media called Periscope and demonstrates how to use this new live social media.

The next section is about setting up a home studio. Stringham first discusses the importance of natural light and how to find it in your own home or office. She then discusses the many inexpensive props that she uses frequently to create a faux kitchen and backroom counter. She points out the differences between the styles for three prop collections that she uses for My Mind's Eye, Paper Bandit Press and Handmade Mood.

Moving to the more specific, Stringham demonstrates how to create a faux bathroom tiled wall with Sticktiles and how to use precut boards from Lowes to create a faux table top. She also discusses what to include in your styling kit.

CreativeLive courses are recorded with a live audience and it's almost as good as being a part of that audience. Stringham also includes a PDF slide presentation of the entire course.

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Candice Stringham is currently the Marketing Director for My Mind's Eye and has her BFA in Photography. Her extensive work is in many blogs and magazines.

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